When lead generation is going well it is easy to forget about it and assume the process will continue to produce. And if lead generation is not going well, we often point to a specific problem area. However, lead generation is usually dependent on the sum of the parts, understanding how inbound and outbound tactics work together. A regular lead generation audit is necessary to really create your best media mix. It might seem like a waste of time to perform a lead generation audit when business is good. That is actually the best time. Make good better. And if [...]

The purpose of advertising and networking are the same, build connections. One reaches audiences through media channels, the other through personal interaction. Both require clarity, consistency, and trust to succeed. The similarities are numerous. When you think about it, networking vs advertising - more alike than you think. Good advertising campaigns are carefully planned, tracked, and refined. Networking, when done well, should be executed the same way. When you apply advertising principles to your networking efforts, you increase your chances of stronger relationships and more opportunities.   Setting Clear Goals No advertising agency would launch a campaign without clear objectives. [...]

Audit Your Current Marketing Strategy: Identifying Opportunities for Growth Most of us avoid something that we should do. Some people avoid going to the doctor. Others avoid the gym. Some entrepreneurs avoid taking time off. And many marketers avoid doing a marketing strategy audit. It seems time consuming and difficult. Well, it does take some time and thought. But done correctly, when you audit your current marketing strategy you usually identify opportunities for growth. The good news about performing a marketing audit is done correctly, a third party does the work. Because it is a process you should not flounder. [...]