Digital Marketing Archives - Page 3 of 3 - Metro Valley Advertising

Choosing Search or Display

When starting a digital marketing campaign, the question often arises, search or display? Choosing incorrectly can be an expensive mistake. Both search and display are important components of online advertising. But which one is better and how do you choose? Understanding how each works is the first step in selecting the right ad format. When we think of search most of us think of Google. They are far and away the largest search engine. One way to utilize search is by optimizing your website to show better organically. In some cases that is sufficient. But if you are in a [...]

By John Sadowski|2020-10-07T16:25:32+00:0010/07/20|Advertising, Digital Marketing, SEM|

Combining Inbound and Outbound Marketing

A topic of hot debate these days is whether you should use inbound of outbound marketing for your Lead Generation. For those of us in marketing you know that we love to throw around buzz words. That should not be a surprise from a profession that gets people to buy things based on language. In this case, it is more than jargon. Both are legitimate strategies for Lead Generation. Which should you choose? How about combining Inbound and Outbound marketing to maximize results. Outbound Marketing What are Inbound and Outbound marketing anyway? Outbound marketing is what was called “marketing” or [...]

By John Sadowski|2020-09-23T18:42:28+00:0009/23/20|Advertising, Digital Advertising, Digital Marketing, SEM, SEO, Social Media|

Google My Business Works

We all know that Search is a powerful business tool. People who conduct a search have shown their intent and acknowledged they are interested in seeing ads. (Yes, organic listings are ads) To make your listing show higher in the search engine results page requires time and optimizations. But one of the most successful ads for driving sales is Google My Business(GMB). In fact, since the start of the pandemic, GMB is driving more phone calls than ever. Google My Business works for marketers. Why Google My Business Google My Business is a free listing from Google. It provides detailed information [...]

By John Sadowski|2020-06-24T15:57:42+00:0006/24/20|Advertising, Digital Marketing|

Digital Marketing Trends For 2020

Digital marketing continues to evolve at warp speed, and it is more important than ever to stay on top of trends. For the small to mid-sized business (SMB’s), new developments in digital marketing can improve efficiency, ROI and the bottom line. Many of our current trends were viewed as ambitious concepts that bordered on science-fiction a couple of years ago. Now they are part of effective digital marketing. Incorporating some of these trends can translate into substantial increases in revenue. Video Most of us are aware of the growing popularity of video. We see video becoming more prevalent on social [...]

By John Sadowski|2020-04-29T16:15:25+00:0004/29/20|Advertising, Digital Marketing|