Digital Advertising Archives - Page 6 of 6

Video Marketing – How To Get Started

It was not too long ago that Video Marketing meant TV advertising. Things have changed in a hurry. Only 2 years ago YouTube reported that it averaged a billion hours of viewing every day. Facebook now sees over 8 billion videos viewed every day. Part of the attraction of video marketing is that unlike TV advertising, it does not require as large a budget for production or media. Video has gone from being a fun way to entertain (cat videos anyone?) to a key component of many marketing plans. If video marketing seems too time-consuming for you, hire an Advertising [...]

By John Sadowski|2019-05-08T19:42:37+00:0005/08/19|Advertising, Advertising Agency, Digital Advertising, Video Marketing|

Digital Marketing Basics For Business

Business owners have many roles beside running their businesses, they are involved in human resources, customer service, bookkeeping etc. For many, marketing is a luxury, and they often follow the path of least resistance. Most business owners have heard Digital Marketing can help them but the landscape seems to change every week. Knowing where to start and what is important can make digital marketing much more accessible. Considering the importance of the internet to today’s business, digital marketing is essential. Website A website is a must in today’s digital world. Decide what action you want a prospect to take when [...]

By John Sadowski|2019-04-24T13:00:27+00:0004/24/19|Advertising, Digital Advertising, SEO|

You Should Be Content Marketing

What is Content Marketing and why should you do it? Content Marketing is the creation of valuable, relevant information to attract and retain a clearly defined audience. The purpose is to market your business without the “hard sell”. Instead, the intent is to help you establish your “thought-leadership” in the field, making prospective customers feel good about seeking your guidance. Content Marketing can take the form of blogs, e-mails, podcasts, videos, newsletters. It is informational but does not have to directly represent the brand of the writer. Many people think of Content Marketing as only a Search Marketing play, but [...]

By John Sadowski|2019-04-21T23:52:00+00:0004/19/19|Digital Advertising, SEM, SEO|

Metrics That Matter – How to Determine Your KPI’s

You have taken the time to build out a great website, you are now advertising, either digitally, with traditional media or both, and you want to see if it will help your business’ bottom line. How do you measure that? What are the indicators that measure whether or not a prospect is on the path to becoming a customer? And which metrics matter most? It is easy to look at all of the numbers and get excited by what looks to be growth. But if these numbers don’t equate to increased sales, it’s a game changer. KPI’s vary somewhat by [...]

By John Sadowski|2019-04-19T12:30:36+00:0004/17/19|Advertising, Digital Advertising, SEM, SEO|

Internet Stalking

We have all visited websites and seen advertising that eerily matches searches we have done or pages we have visited. Sometimes it’s as if our computers actually know what you have purchased or are interested in purchasing, without you telling anyone. With the recent disclosures of Facebook’s data issues, people are more interested than ever to understand the ins and outs of ad targeting. So how does Facebook and other sites learn so much about us? One way is through our purchase behavior. You walk into CVS and buy Kleenex and Afrin. The next day you start seeing ads for [...]

By MVA|2019-04-16T18:21:12+00:0004/03/18|Advertising, Digital Advertising|

How Google Ads Can Help YOUR Business

If someone raised their hand and said they were interested in your business would you talk to them? Of course you would. So why advertise on Google Ads? Because every time someone performs a search on a topic related to your business, they have in essence, raised their hand and said they are interested. Google helps advertisers reach the right people at the right time. When someone types a query into their Search Bar, they have shown an “Intent” to learn something. If that “something” is about your business then you want to be there. Ads can fit any budget. [...]

By MVA|2019-05-23T00:58:59+00:0001/24/18|Advertising, Advertising Agency, Digital Advertising, SEM|

Previous 56