Generate Qualified Leads Not Just Clicks
Marketers face a common challenge across industries and verticals. Clients demand results. Yet many campaigns optimize for volume and vanity metrics. Businesses and advertising agencies want to generate qualified leads, not just clicks. The pressure to show immediate results often distracts marketers. They celebrate high engagement metrics while ignoring lead quality. Meanwhile, competitors capture better prospects with strategic approaches. The difference lies in optimization philosophy. Clicks Aren't the Goal—Leads Are A click represents interest, not intent to purchase. Many clicks come from curiosity seekers, job hunters, or competitors researching your client's approach. The story comes to mind of the Ferarri [...]