Advertising Archives - Page 16 of 16 - Metro Valley Advertising

Strategic Uses of Streaming Radio

You are looking to advertise your business and think that radio may be a good medium. However, your business is not located in an area where there are strong local radio stations. Or, you live in a metro with big stations but they cover much more geography than your business and are cost prohibitive. Maybe, you have a very specific target and don’t want the broad reach of radio but do want an audio message. There are times that terrestrial radio doesn’t make sense, and that is when streaming radio comes in. Streaming radio from providers like Pandora, Spotify and [...]

By MVA|2018-11-26T21:29:33+00:0003/07/18|Advertising, Radio Advertising|

Retargeting – Make All Of Your Advertising More Effective

The one marketing strategy that seems to generate more client reaction than any other is Retargeting, the process of serving ads to people who have visited your site as they surf the Net. Clients are concerned it will appear to be unseemly, as if you are stalking people after they leave your site. If done incorrectly, this certainly be the case. However, if you are able to personalize the message and cap the frequency, Retargeting is one of the most powerful tools in your marketing arsenal. Why it works. As marketing professionals know, it is tougher than ever to cut [...]

By MVA|2018-11-26T21:28:56+00:0002/28/18|Advertising, SEM, SEO|

SEO & SEM- Perfect Together

Search Engine Optimization(SEO) and Search Engine Marketing(SEM) are synergistic marketing strategies that work best together. While they are different, they both play very similar roles sharing one common goal… to bring website users to your site. The goal of SEO is to attract users organically – without paying for each click. With SEM or PPC(Pay Per Click), online marketers are using a variety of techniques to proactively market the website and are willing to pay for clicks. Why You Need Both SEO takes up to 6 months to get traction. SEM can be up and running in a day providing immediate visitors [...]

By MVA|2018-11-26T21:27:57+00:0002/21/18|Advertising, SEM, SEO|

Why Use An Advertising Agency

One of the great things about the computer age is that it makes us feel empowered. We can get information on just about anything and it seems like we can learn how to do everything on the internet. But that doesn’t mean all aspects of business are “Do It Yourself”. And when it comes to advertising, there are considerable advantages to using an agency. First, an agency is media agnostic. An agency does not own media outlets, so they have no vested interest in the media they select. It does not matter if they buy one radio station or another. [...]

By MVA|2018-11-26T21:27:03+00:0002/14/18|Advertising, Radio Advertising, TV Advertising|

Radio Buying 101

Radio can be a powerful advertising vehicle for many kinds of businesses. Radio reaches over 95% of the population in America. And radio is an intimate form of advertising since many people listen alone, i.e. jogging or driving. Because of this, listeners develop strong relationships with their favorite stations, identifying with the music and bonding with on-air personalities. It has flexible ad lengths, ranging from 60 seconds down to 2-3 second adlets. Radio is an “everywhere media”. It is in the home, car, even on your phone. Radio offers “recency”, since it is often the last thing heard by a [...]

By MVA|2018-09-21T20:49:32+00:0002/07/18|Advertising|

How Google Ads Can Help YOUR Business

If someone raised their hand and said they were interested in your business would you talk to them? Of course you would. So why advertise on Google Ads? Because every time someone performs a search on a topic related to your business, they have in essence, raised their hand and said they are interested. Google helps advertisers reach the right people at the right time. When someone types a query into their Search Bar, they have shown an “Intent” to learn something. If that “something” is about your business then you want to be there. Ads can fit any budget. [...]

By MVA|2019-05-23T00:58:59+00:0001/24/18|Advertising, Advertising Agency, Digital Advertising, SEM|

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