Advertising Archives - Page 14 of 16 - Metro Valley Advertising

KPI’s and Metrics

Whether you are a digital advertiser or traditional advertiser, data is crucial to your advertising success. But what do you measure? There are two kinds of data points to consider KPI’s and Metrics. The main focus of any advertiser should be on their KPI’s, not metrics. What Are KPI's and Metrics KPI’s (Key Performing Indicators) are the data points that are used to measure performance and success. A metric is a number that may be a part of the KPI. Metrics and KPIs are like squares and rectangles: All squares are rectangles, but not all rectangles are squares. Similarly, all [...]

By John Sadowski|2019-09-03T19:54:56+00:0009/03/19|Advertising, Advertising Agency, Digital Advertising|

Radio For Everyone!

Advertisers still ask why radio makes sense in the digital age. There are many reasons. Start with the basics. Every week more Americans tune to AM/FM radio than any other platform. In fact, 93% of Americans 18+ listen to radio. That is more than watch TV, or use a smartphone or computer. Radio is an intimate form of advertising, as many people listen alone in their cars, exercising or commuting to work. Because of this, listeners develop strong relationships with their favorite stations, identifying with the music and bonding with on-air personalities. Radio is a very flexible advertising medium, with [...]

By John Sadowski|2019-08-20T23:26:46+00:0008/20/19|Advertising, Advertising Agency, Radio Advertising|

Is Artificial Intelligence Taking Over Advertising?

Technology is advancing at breakneck speed and with it changes in advertising are rapidly evolving. While we have seen Search and Social media become major components of the advertising ecosystem where does Artificial Intelligence(AI) fit in? Is Artificial Intelligence really taking over Advertising? You would be surprised. Last year Lexus revealed that they had released a TV commercial that was entirely scripted by AI. Partnering with IBM and Watson, Lexus fed the computer numerous data points including the winning commercials for the last 15 Cannes Golden Lions and 10 years of the best “luxury” commercials. A gimmick, sure! But it [...]

By John Sadowski|2019-08-13T22:52:14+00:0008/13/19|Advertising, Advertising Agency, Digital Advertising|

Increase Performance With Google Analytics

Google Analytics is a must-have tool for any business with a website. Every Digital Marketer should install this platform. There are over 40 million users of GA.Whether you collect leads from your site or run a full e-commerce business, Google Analytics(GA) can help increase performance. Here are some great ways to use this free platform to help your business: Examine Channels Channels refers to the kinds of online traffic that comes to your site. Typical channels will include Organic, Paid, Social, Email etc. The Channels report will provide all of the metrics for each of these broad categories, informing you [...]

By John Sadowski|2019-08-06T22:43:45+00:0008/06/19|Advertising, Digital Advertising, Google|

5 Reasons Google Ads Don’t Work

When we meet with business owners, we often hear that Google Ads “don’t work”. The owners are well meaning, but the reasons their Google Ads don't work ranges from a lack of understanding to the comical. Some of the reasons may sound familiar. Let’s review the most common: Social Media Works, Not Search Most of us are excited by what is new and shiny. Advertising is no different. By digital standards, search is ancient. Search was a hot topic over 10 years ago. Social Media is a great place to advertise. But even Facebook has seen usage start to stagnate [...]

By John Sadowski|2019-07-28T18:10:27+00:0007/28/19|Advertising, Advertising Agency, Digital Advertising, Google|

Why Your Marketing Isn’t Working

Written by: Sabrina McEntee Hype Marketing, President Time and time again, I hear small business owners say: “Marketing just doesn’t work for me.” And I’m sure they’re right. But I think they are missing the fact that marketing can work for them – only if they are willing to put in the upfront time to invest in a strategy. What do I mean by strategy? Quite simply, I’m referring to creating a PLAN that will guide their marketing efforts. I realize that sounds like an easy and simplistic answer, but frankly, that is what is missing for most small business [...]

By John Sadowski|2019-07-28T16:16:52+00:0007/28/19|Advertising, Advertising Agency, Content Marketing, Digital Advertising, Google|

Facebook Changes For Advertisers

Facebook is making changes that will affect advertisers. The social media giant has announced that it is changing the way Ads appear in its’ Newsfeed. Beginning on August 19, the number of visible lines of text will drop from seven to three. The idea is to make this easier on mobile readers and those trying to reach them. Facebook Newsfeed On the Facebook Business Blog the social network announced the changes so that advertising will "match the look and feel of the new Facebook design introduced earlier this year". The changes will align with the updated Facebook app, FB5, which was announced previously [...]

By John Sadowski|2019-07-23T21:07:48+00:0007/23/19|Advertising, Advertising Agency, Digital Advertising, Google|

8 Crucial Elements of A Modern Website Design

This blog was written by Jeff Hecht of ClikzDigital. You can learn more about Modern Website Design go to: www.Clikzdigital.com Having a modern, up-to-date website design is a relative phrase. Some might think a website designed in 2012 is modern, while others with all of the changes in website design we have seen just in the past year believe that anything pre-2018 is already outdated. A modern website doesn't necessarily benefit from lots of bells and whistles. A clean, simple site can, in many cases improve the user experience. And the user experience is critical for Conversions and to your [...]

By John Sadowski|2019-06-23T17:50:51+00:0006/23/19|Advertising, Advertising Agency, Google, SEO|

TV Advertising Updates

Anyone involved with TV Advertising knows that ratings are critical to the success of an ad campaign. More viewers equals more potential customers. And while ratings are based on past results, they are usually a good indication of what can be expected in the future. Ratings directly impact the cost of buying advertising on networks and individual programs. Spring is a critical ratings period, and since the season just ended a quick recap of the results. Cable TV Advertising Ratings For the 35th straight month FOX News Network finished as the top-rated basic cable network. In second place once again [...]

By John Sadowski|2019-06-14T19:45:32+00:0006/12/19|Advertising, TV Advertising|

Why PR and How To Get Started

Many business owners are confused about PR and why it should be part of their marketing. For many, public relations is a luxury. But properly crafted PR can help build a brand. According to Hubspot, PR involves the cultivation of “a positive reputation with the public through various unpaid or earned communications, including traditional media, social media, and in-person engagements.” To get some PR insights we turned to David Grant of Grant PR and Rachel Anteman of Saygency. “Unpaid” and “earned” distinguish PR from Advertising” says PR veteran Antman. “The overarching objectives of the two practices are similar – to [...]

By John Sadowski|2019-06-04T18:39:09+00:0006/04/19|Advertising, Content Marketing, Digital Advertising, SEO|