Advertising Archives - Page 12 of 16 - Metro Valley Advertising

Media Usage During the Coronavirus

Media usage has shifted since the start of the Coronavirus, not surprising. And many media have seen increased traffic, providing more reason for advertisers to maintain a presence in these unsettled times. Old-school media received some “bounce” as did newer digital advertising outlets. Some changes were to be expected but others may yield insight to the future of media consumption in our post-virus world. A Surprise One of the media outlets I expected to decline was radio. It did not. Radio has held on to listeners in part because almost all local radio stations can be streamed through devices and [...]

By John Sadowski|2020-04-09T13:29:27+00:0004/09/20|Advertising, Advertising Agency|

Stay At Home SEO

Many businesses are now operating remotely. And in some cases, there is much less to do. This provides businesses with the opportunity to work on their own business, in particular marketing. As some marketing budgets may be reduced the value of Search Engine Optimization (SEO) is even greater. SEO is the process of increasing your website’s ranking for the purpose of getting more traffic to your site. The volume of searches may have shifted but Google is continuing to rank websites. Why not work on your SEO while you are at home? Why SEO One of the advantages of SEO is [...]

By John Sadowski|2020-04-02T13:09:38+00:0004/02/20|Advertising, Content Marketing, Digital Advertising, SEO|

Advertising Messaging Today

While I am guardedly optimistic the Coronavirus will not gravely impact our country long-term, it is hard not to recognize what a challenging environment we live in. For advertisers, it is even more challenging. Many companies have seen sales fall severely. At the same time, most marketers realize that ceasing advertising is not the smart alternative. The goal is to create advertising messaging today that understands the sensitivities of the moment, does not appear opportunistic and strikes a tone that conveys optimism. We will review some current ads that are successful as well as a couple that are not. Advertising [...]

By John Sadowski|2020-03-26T12:33:08+00:0003/26/20|Advertising, Advertising Agency, Content Marketing|

Advertising In A Down Market

The effects of Covid-19 are beginning to affect our economy and our society. It is very easy at times like these to pull back and hunker down. When people start to think the economy is falling apart and they pull in the reins it becomes a self-fulfilling prophecy. With every challenge comes opportunity, and advertising is no different. There are many benefits to advertising in a down market which should be strongly considered. Your Competitors We know that companies will cut advertising from their marketing in the coming weeks and months. Some of them will be competitors. This is a [...]

By John Sadowski|2020-03-19T13:59:09+00:0003/19/20|Advertising, Advertising Agency|

The Basics of Email Drip Campaigns

An email drip campaign is a form of automated marketing outreach. It’s comprised of a series of emails automatically sent to a specific audience after they take a pre-determined action. Because they are automated, they can scale. Many of today's email platforms offer excellent personalization, making each communication more meaningful to the reader. Good drip campaigns are informative without inundating the prospect. They provide value. As with any content you develop, they must be authentic to your brand. Drip campaigns can be used for many purposes. Whatever your intention, there are some basics of email drip campaigns. Objective As with [...]

By John Sadowski|2020-03-12T17:25:21+00:0003/12/20|Advertising, Advertising Agency|

Account Based Marketing (ABM) and How It Applies To You

For those of you who don’t know what Account Based Marketing (ABM) is or how it can help your business, this blog’s for you. In its most basic form, ABM is the alignment between marketing and sales to make both more efficient. The idea is to spend more resources focused on high-value prospects so both marketing dollars and sales time are spent wisely. Old B2B Marketing In the old B2B model marketing generated as many leads as possible and sales sifted through them to find the prospects that had a high-level of interest and high value to the company. That [...]

By John Sadowski|2020-03-05T18:30:52+00:0003/05/20|Advertising, Content Marketing|

Maximize Your Google Analytics

Google Analytics(GA) is a powerful tool with much to offer, whether you are a Digital Advertising Agency or a small to mid-size business owner. GA accumulates a tremendous amount of data about the traffic to a website. By following the steps outlined below you will get the most out of this free website. Once your GA account is set up add tracking code to every page of your website. It must be on every page or you will not see everything that happens on your site. Many newer sites allow for code to be placed in a header template file, [...]

By John Sadowski|2020-02-13T11:07:02+00:0002/13/20|Advertising, Advertising Agency, Digital Advertising, Google, SEM, SEO|

Introducing Metro Valley Advertising

Many of you have been reading this blog for over 2 years now. In all that time we have not formally introduced ourselves. How rude! Seriously, knowing who we are, what we do, and why we do it can help put everything in perspective. Introducing…Metro Valley Advertising. Metro Valley was formed in February of 2011 by John Sadowski (your author). Our mission is to drive revenue growth for our clients through Lead Generation. We help businesses who are not growing as fast as they would like; or have increased competition and fear losing market share or have a new product [...]

By John Sadowski|2020-02-06T13:46:02+00:0002/06/20|Advertising, Advertising Agency, Digital Advertising, Google|

Is It Time For A Message Audit?

With tax time fast approaching, many businesses bring in accountants to audit their books and ensure compliance so that their financials are in order. It’s probably something you don’t even think about because it’s part of your annual process. Not to mention you understand how important that is to your business. But when was the last time you took a look at your messaging to ensure it truly and accurately reflected who you are and what you do? From your website and social channels to emails and marketing materials, you’d be surprised how fast content gets stale and no longer [...]

By John Sadowski|2020-01-28T20:49:49+00:0001/28/20|Advertising, Content Marketing|

Programmatic Advertising

Programmatic advertising has received a lot of attention over the past couple of years and for good reason. It provides tremendous control of message delivery for the smart advertiser. Programmatic covers display, video, audio, search and numerous Outdoor formats. Because of the numerous variables that can be influenced by programmatic advertising it has turned digital advertising from “spray and pray” to a laser focused medium. What Is Programmatic Advertising But what is programmatic advertising and how does it work? Programmatic advertising is the automated buying and selling of online advertising. Digital advertising has become increasingly complex. With tens of millions [...]

By John Sadowski|2020-01-08T00:37:29+00:0001/08/20|Advertising, Digital Advertising|

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