Advertising Archives - Page 10 of 15 - Metro Valley Advertising

Convergence And What It Means For You

What is convergence and why should you care? Many of us have watched streaming programming on our TV, tablet or smartphone. Others of us have listened to streaming music, whether through a platform such as Spotify or Pandora, or our favorite terrestrial station. The place where traditional advertising and the Internet come together, and blend is convergence. Convergence is the blurring of the line between traditional and digital advertising. Let’s explore convergence and what it means for you. What Is Convergence In theory, convergence means that the “blend” of digital and traditional will form one new entity. As we know [...]

By John Sadowski|2020-07-29T16:03:12+00:0007/29/20|Advertising, Digital Advertising, TV Advertising, Video Marketing|

Google Ads Throughout The Sales Funnel

Google Ads can be a powerful tool for building sales. But, is it best for upper funnel action, mid-funnel or bottom of the funnel? Well, the answer is all three. You can and should use Google Ads throughout the sales funnel. Properly constructed, Google Ads are effective at attracting new site visitors, nurturing mid-funnel prospects and closing interested consumers. Mapping A great way to start with a sales funnel is by mapping the current path to conversion for your business. By reviewing Google Analytics, you can get a picture of how people first come to learn about your product or [...]

By John Sadowski|2020-07-22T16:02:18+00:0007/22/20|Advertising, Advertising Agency, Google, SEM|

LinkedIn on 15 Minutes a Week?

by Bruce Segall, President, Marketing Sense Especially in tough economic times like these, companies are challenging their marketing service providers to produce a return on marketing investment. In other words, they want to see new business come from marketing programs, while spending limited time or money. In the world of LinkedIn, that can mean allocating just a limited amount of time to posting or reconnecting with past colleagues. In fact, one small consulting firm wondered how to achieve results with each of the principal members spending just 15 minutes a week on LinkedIn. Is that really possible? Reach Out to [...]

By Bruce Segall|2020-07-14T13:35:22+00:0007/14/20|Advertising, Advertising Agency, Content Marketing|

Google My Business Works

We all know that Search is a powerful business tool. People who conduct a search have shown their intent and acknowledged they are interested in seeing ads. (Yes, organic listings are ads) To make your listing show higher in the search engine results page requires time and optimizations. But one of the most successful ads for driving sales is Google My Business(GMB). In fact, since the start of the pandemic, GMB is driving more phone calls than ever. Google My Business works for marketers. Why Google My Business Google My Business is a free listing from Google. It provides detailed information [...]

By John Sadowski|2020-06-24T15:57:42+00:0006/24/20|Advertising, Digital Marketing|

Video for Engagement and Conversions

Video has seen a large increase in use since the beginning of the pandemic. But Video was already on the rise prior to the start of shelter-in-place. Many people think of video as a way to introduce a product or service, but smart marketers use video for engagement and conversions. Content creation has much less value if there is no engagement. Video has an advantage over other forms of content because it can entertain and inform. A recent study by Demand Gen said that 73% of respondents had less time for reading and research but were willing to spend 10 [...]

By John Sadowski|2020-06-18T00:21:22+00:0006/18/20|Advertising, Content Marketing, Video Marketing|

Focus on Your Internal Brand

First Lady Eleanor Roosevelt famously declared: “A woman is like a tea bag – you can’t tell how strong she is until you put her in hot water.” The same may be said of brands and companies in times of crisis: You can’t tell how strong your internal brand is until you make it survive a crisis. The devastating COVID-19 pandemic, which continues to ravage the globe and upend daily life, has many consumers and clients thinking less about brands, and more about personal health and finances. But that doesn’t mean that branding should all but cease. The following are reasons [...]

By Carlos Williams & Anne McCarthy|2020-06-10T20:43:16+00:0006/10/20|Advertising, Content Marketing|

TV Usage And Buying Today

TV usage and buying have been evolving but the pandemic has accelerated changes. People are dropping paid television plans at a far faster pace then pre-Covid, and it may not slow down when “normal” returns. In turn, this will change how smart buyers look at TV buying. There is much more to consider when advertising on television. Prior to the pandemic Americans were already questioning how they wanted to watch TV. Not only were people watching Netflix and Amazon for alternative programming, folks were leaving cable and satellite all together. Instead, they were getting their programming delivered over the Internet [...]

By John Sadowski|2020-06-03T16:17:56+00:0006/03/20|Advertising, Digital Advertising, TV Advertising|

Marketing Plans Post-Covid

Most marketing plans for 2020 went out the window in mid-March. The coronavirus shuttered vast portions of the country and turned purchasing behaviors upside down. As the economy looks to re-start every business will need to consider what happened and decide how to market for the remainder of the year. Whether you work with an advertising agency or on your own, here are some things to consider. Goals Almost every company will need to reassess their goals for 2020. For those that were closed by the pandemic, projected objectives for the year are probably no longer attainable. Even businesses that [...]

By John Sadowski|2020-05-27T17:42:22+00:0005/27/20|Advertising, Advertising Agency|

Improve Facebook And Google Performance

The Coronavirus has impacted our lives in many ways, some that were not imaginable. The pandemic has also had a profound effect on advertising. That has included Google and Facebook ads. The good news is that people are spending far more time online than ever before. Unfortunately, they aren’t on Search Engine Results Pages as much, and their social media usage is more focused on keeping in touch than in clicking on ads. This is the time to take incremental steps to improve Facebook and Google performance now. Google performance starts with account structure. There is an architecture to a [...]

By John Sadowski|2020-05-21T12:26:38+00:0005/21/20|Advertising, Google, Social Media|

Reach Your Goals With Direct Mail

Direct Mail has always been a great way to reach a target audience. But during this period of shelter-in-place where so many of us look forward to simple tasks, such as getting the mail, direct mail has even greater value. While use of media at home has skyrocketed so has advertising fatigue. Now is a great time to reach your goals with Direct Mail. Social media has seen a spike in usage over the past eight weeks. But it is increasingly just a way to stay in touch with family and friends. People are less open to being lured by [...]

By Jim Ewing|2020-05-14T17:47:42+00:0005/13/20|Advertising, Advertising Agency|