Micro-Influencer Marketing… Buzz-Worthy Trend, or Game-Changer?
By Petia Abdur-Razzaaq Principal The Stylista Group The concept of influencer marketing isn’t a new one. Back in the day before social media, we had celebrities endorsing products on product packaging and via all forms of traditional media, and it worked! The equation was a simple one...Americans, in general, tend to love their favorite actor, baseball player, singer, etc. As a result, if that person took a picture and said that they enjoyed a particular product or service, their fans believed them and ran in droves to purchase whatever it was. Fast-forward to 2019 and while celebrity endorsements still [...]