Advertising Agency Archives - Page 8 of 11

LinkedIn on 15 Minutes a Week?

by Bruce Segall, President, Marketing Sense Especially in tough economic times like these, companies are challenging their marketing service providers to produce a return on marketing investment. In other words, they want to see new business come from marketing programs, while spending limited time or money. In the world of LinkedIn, that can mean allocating just a limited amount of time to posting or reconnecting with past colleagues. In fact, one small consulting firm wondered how to achieve results with each of the principal members spending just 15 minutes a week on LinkedIn. Is that really possible? Reach Out to [...]

By Bruce Segall|2020-07-14T13:35:22+00:0007/14/20|Advertising, Advertising Agency, Content Marketing|

Marketing Plans Post-Covid

Most marketing plans for 2020 went out the window in mid-March. The coronavirus shuttered vast portions of the country and turned purchasing behaviors upside down. As the economy looks to re-start every business will need to consider what happened and decide how to market for the remainder of the year. Whether you work with an advertising agency or on your own, here are some things to consider. Goals Almost every company will need to reassess their goals for 2020. For those that were closed by the pandemic, projected objectives for the year are probably no longer attainable. Even businesses that [...]

By John Sadowski|2020-05-27T17:42:22+00:0005/27/20|Advertising, Advertising Agency|

Reach Your Goals With Direct Mail

Direct Mail has always been a great way to reach a target audience. But during this period of shelter-in-place where so many of us look forward to simple tasks, such as getting the mail, direct mail has even greater value. While use of media at home has skyrocketed so has advertising fatigue. Now is a great time to reach your goals with Direct Mail. Social media has seen a spike in usage over the past eight weeks. But it is increasingly just a way to stay in touch with family and friends. People are less open to being lured by [...]

By Jim Ewing|2020-05-14T17:47:42+00:0005/13/20|Advertising, Advertising Agency|

Search Engine Marketing(SEM) – Save Money

A good digital marketing agency knows that Google Ads can provide a great ROI for clients. But to do that requires regular optimization. As the economy tightens for many businesses, making their ad dollars go farther has never been more important. Just as agencies regularly optimize their Search Engine Marketing(SEM) campaigns you should too. Search Network Check to see that your search ads are just displayed on the Search network. Google encourages you to serve your ads on their Search and Display networks. This will increase your reach. But, it will also increase the likelihood your ads appear in places [...]

By John Sadowski|2020-04-22T23:46:05+00:0004/22/20|Advertising, Advertising Agency, SEM|

Media Usage During the Coronavirus

Media usage has shifted since the start of the Coronavirus, not surprising. And many media have seen increased traffic, providing more reason for advertisers to maintain a presence in these unsettled times. Old-school media received some “bounce” as did newer digital advertising outlets. Some changes were to be expected but others may yield insight to the future of media consumption in our post-virus world. A Surprise One of the media outlets I expected to decline was radio. It did not. Radio has held on to listeners in part because almost all local radio stations can be streamed through devices and [...]

By John Sadowski|2020-04-09T13:29:27+00:0004/09/20|Advertising, Advertising Agency|

Advertising Messaging Today

While I am guardedly optimistic the Coronavirus will not gravely impact our country long-term, it is hard not to recognize what a challenging environment we live in. For advertisers, it is even more challenging. Many companies have seen sales fall severely. At the same time, most marketers realize that ceasing advertising is not the smart alternative. The goal is to create advertising messaging today that understands the sensitivities of the moment, does not appear opportunistic and strikes a tone that conveys optimism. We will review some current ads that are successful as well as a couple that are not. Advertising [...]

By John Sadowski|2020-03-26T12:33:08+00:0003/26/20|Advertising, Advertising Agency, Content Marketing|

Advertising In A Down Market

The effects of Covid-19 are beginning to affect our economy and our society. It is very easy at times like these to pull back and hunker down. When people start to think the economy is falling apart and they pull in the reins it becomes a self-fulfilling prophecy. With every challenge comes opportunity, and advertising is no different. There are many benefits to advertising in a down market which should be strongly considered. Your Competitors We know that companies will cut advertising from their marketing in the coming weeks and months. Some of them will be competitors. This is a [...]

By John Sadowski|2020-03-19T13:59:09+00:0003/19/20|Advertising, Advertising Agency|

The Basics of Email Drip Campaigns

An email drip campaign is a form of automated marketing outreach. It’s comprised of a series of emails automatically sent to a specific audience after they take a pre-determined action. Because they are automated, they can scale. Many of today's email platforms offer excellent personalization, making each communication more meaningful to the reader. Good drip campaigns are informative without inundating the prospect. They provide value. As with any content you develop, they must be authentic to your brand. Drip campaigns can be used for many purposes. Whatever your intention, there are some basics of email drip campaigns. Objective As with [...]

By John Sadowski|2020-03-12T17:25:21+00:0003/12/20|Advertising, Advertising Agency|

Maximize Your Google Analytics

Google Analytics(GA) is a powerful tool with much to offer, whether you are a Digital Advertising Agency or a small to mid-size business owner. GA accumulates a tremendous amount of data about the traffic to a website. By following the steps outlined below you will get the most out of this free website. Once your GA account is set up add tracking code to every page of your website. It must be on every page or you will not see everything that happens on your site. Many newer sites allow for code to be placed in a header template file, [...]

By John Sadowski|2020-02-13T11:07:02+00:0002/13/20|Advertising, Advertising Agency, Digital Advertising, Google, SEM, SEO|

Introducing Metro Valley Advertising

Many of you have been reading this blog for over 2 years now. In all that time we have not formally introduced ourselves. How rude! Seriously, knowing who we are, what we do, and why we do it can help put everything in perspective. Introducing…Metro Valley Advertising. Metro Valley was formed in February of 2011 by John Sadowski (your author). Our mission is to drive revenue growth for our clients through Lead Generation. We help businesses who are not growing as fast as they would like; or have increased competition and fear losing market share or have a new product [...]

By John Sadowski|2020-02-06T13:46:02+00:0002/06/20|Advertising, Advertising Agency, Digital Advertising, Google|

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