Advertising Agency Archives - Page 8 of 9

7 Common Local SEO Mistakes

Many businesses hurt their Local SEO with mistakes that they are unaware of. We see these mistakes all too often when meeting with businesses. Fortunately, these are errors that a relatively easy to fix. So, don’t get discouraged if you do find a few mistakes. The good news is it’s fairly easy to fix all of these. 1. No Google My Business Profile When you think of search engine optimization (SEO), then you immediately think of your website ranking in Google’s results. However, with local SEO, there’s a bit of a twist. Search for “pizza near me” and you’ll see [...]

By John Sadowski|2019-12-03T20:41:12+00:0012/03/19|Advertising Agency, Digital Advertising, Google, SEO|

Every Business Must Know These Two Metrics

When starting an advertising campaign, a business should begin with a clear objective. If any part of the long-range plan is to increase revenue, then every business must know these two metrics: Customer Acquisition Cost (CAC) and Lifetime Value of a Customer (LVC). Without knowing Customer Acquisition Cost it is almost impossible to accurately optimize an advertising campaign. Without having the Lifetime Value of a Customer, it is very hard to intelligently calculate an advertising budget. Every business must know these two metrics. What is CAC For businesses working with a Lead Generation Advertising Agency, these metrics should be discussed [...]

By John Sadowski|2019-11-20T00:35:15+00:0011/20/19|Advertising, Advertising Agency|

Do Your KPI’s Tell The Whole Story

Every business should have a set of KPI’s, Key Performing Indicators. KPI’s differ from metrics in that they demonstrate how a company is achieving key business objectives. The most obvious KPI is revenue. Increasing revenue is one of the top KPI’s for most companies. KPI’s are critical to the success of a company. But do your KPI’s Tell The Whole Story? Why KPI's As a quick reminder, KPI's are statistics of metrics, but not all metrics are KPI's. KPI’s have many benefits. They inform a company on its progress and influence business decisions. KPI’s become company objectives, fostering teamwork and [...]

By John Sadowski|2019-10-28T19:53:08+00:0010/28/19|Advertising, Advertising Agency|

The Revolution In TV Advertising

TV advertising has long been considered the most valuable and consistent advertising vehicle. It may have been the greatest advertising medium ever. So why is there a revolution in TV advertising and how can you benefit? CTV TV advertising was first transmitted over the airwaves and received by antennae on the set. Then came cable, delivering sharper pictures and a greater variety of channels. We now have Connected TV(CTV), TV that can be connected to the internet and access content beyond what is available via the normal offering from a cable provider. In other words, a Smart TV that is [...]

By John Sadowski|2019-10-24T17:28:43+00:0010/22/19|Advertising, Advertising Agency, TV Advertising|

How is a Brand Different Than a Logo?

By Lara Kisielewska Optimum Design & Consulting https://optimumdc.com/ The word “branding” means different things to different people. In fact, it is probably one of the most misunderstood pieces of jargon among small businesses that don’t employ their own Advertising Agency. Many people assume that a brand means a logo, and a logo is definitely the most immediately visible part of a brand. But a brand is also composed of other visual aspects, like your fonts and colors, and maybe a set of icons. It is also your messaging, as conveyed in your marketing collateral such as your website and brochure, [...]

By John Sadowski|2019-10-15T20:50:54+00:0010/15/19|Advertising, Advertising Agency|

Micro-Influencer Marketing… Buzz-Worthy Trend, or Game-Changer?

By Petia Abdur-Razzaaq Principal The Stylista Group The concept of influencer marketing isn’t a new one. Back in the day before social media, we had celebrities endorsing products on product packaging and via all forms of traditional media, and it worked! The equation was a simple one...Americans, in general, tend to love their favorite actor, baseball player, singer, etc. As a result, if that person took a picture and said that they enjoyed a particular product or service, their fans believed them and ran in droves to purchase whatever it was. Fast-forward to 2019 and while celebrity endorsements still [...]

By John Sadowski|2019-10-01T20:56:23+00:0010/01/19|Advertising, Advertising Agency|

SEO Terms You Need To Know

For many businesses, SEO (Search Engine Optimization) or organic search is the first building block in their marketing strategy. And for good reason. SEO can be very cost-effective advertising. SEO is always “on”, it does not need to be scheduled. Even if you are out of money it still works. So what do all of those SEO Terms mean and how do they apply to a good strategy? Many SEO experts break organic search into 3 components, On-Site Optimization, Content and Off-Site Authority. The following are some of the terms you need to know in order to develop your SEO [...]

By John Sadowski|2019-09-10T00:14:43+00:0009/10/19|Advertising, Advertising Agency, Backlinks, Digital Advertising, SEO|

KPI’s and Metrics

Whether you are a digital advertiser or traditional advertiser, data is crucial to your advertising success. But what do you measure? There are two kinds of data points to consider KPI’s and Metrics. The main focus of any advertiser should be on their KPI’s, not metrics. What Are KPI's and Metrics KPI’s (Key Performing Indicators) are the data points that are used to measure performance and success. A metric is a number that may be a part of the KPI. Metrics and KPIs are like squares and rectangles: All squares are rectangles, but not all rectangles are squares. Similarly, all [...]

By John Sadowski|2019-09-03T19:54:56+00:0009/03/19|Advertising, Advertising Agency, Digital Advertising|

SEO and the Importance of Content in Digital Advertising

In the hard and fast world of digital advertising, your product is really only as good as the content you put on the Internet. Any advertising agency worth their salt already knows the ways in which content in the physical world, from print media to billboards to commercials on TV, plays a hand in selling a good or a service, and in this digital age, the Internet presents a much larger playground. A good digital agency will know that if you put quality writing, graphics, ads, and more into the Web, the returns are enormous, enough that according to Brafton, [...]

By John Sadowski|2019-08-27T23:53:45+00:0008/27/19|Advertising Agency, Content Marketing, Digital Advertising, SEO|

Radio For Everyone!

Advertisers still ask why radio makes sense in the digital age. There are many reasons. Start with the basics. Every week more Americans tune to AM/FM radio than any other platform. In fact, 93% of Americans 18+ listen to radio. That is more than watch TV, or use a smartphone or computer. Radio is an intimate form of advertising, as many people listen alone in their cars, exercising or commuting to work. Because of this, listeners develop strong relationships with their favorite stations, identifying with the music and bonding with on-air personalities. Radio is a very flexible advertising medium, with [...]

By John Sadowski|2019-08-20T23:26:46+00:0008/20/19|Advertising, Advertising Agency, Radio Advertising|

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