PI Attorneys Need Digital Marketing

Are you a Personal Injury Attorney looking to grow your practice? In today's digital age, traditional advertising methods are no longer enough. You need a comprehensive digital marketing strategy to stay ahead of the competition. PI Attorneys need digital marketing. In this blog, we'll explore the value of various digital marketing channels, including SEO, PPC, Video Marketing, Social Media, Content Marketing, and Optimization. All play a role in personal injury attorney advertising. The Importance of SEO in Personal Injury Advertising Search Engine Optimization, or SEO, is the backbone of any successful digital marketing strategy. Why? Because it helps your website [...]

Fix Your Leaky Sales Funnel

In the dynamic world of marketing and advertising, having a seamless sales funnel is paramount for achieving robust lead generation and conversions. However, just like a car needs regular tune-ups, your sales funnel requires frequent checks to ensure its functioning optimally. A leaky sales funnel can silently drain your advertising campaigns, causing you to lose precious leads like water slipping through cracks. For a knowledgeable advertising agency, it's their job to diagnose and fix your leaky sales funnel and drive marketing results to success. Awareness Stage The customer’s journey begins with the Awareness stage. This is where your potential customers [...]

By |2023-10-26T12:40:32+00:0010/26/23|Advertising, Advertising Agency|

The Psychology of Advertising

Advertising can make us laugh, cause us to think or absolutely confuse us. It is easy to dismiss advertising as something a few bored people put together in a conference room over lunch. Good creative is much more than that. It is the use of psychology and persuasion to achieve an objective. The psychology of advertising is serious business. What is the Psychology of Advertising? What is the psychology of advertising? Well, it's all about understanding how people think and feel. And then the attempt of the marketer to get us to do what they wants us to. This helps [...]

By |2023-10-10T00:16:07+00:0010/11/23|Advertising, Advertising Agency|

Viewing Your Strategies in Silos Hurts

In today's ever more complicated digital world, it's easy to fall into the trap of managing your marketing strategies as isolated elements—or in "silos”. However, as any quality advertising agency will tell you, it’s crucial to view your marketing approach holistically. Here’s why viewing your strategies in silos hurts  your business in the long run. What is Silo Marketing? Before we start, let's clear up what silo marketing means. In a large company with a dedicated marketing department, each team—be it social media, SEO, or email marketing—might only focus on their area of expertise. They're not talking to each other, [...]

By |2023-09-26T23:35:03+00:0010/04/23|Advertising, Advertising Agency|

Hire the Right Advertising Agency

If you're a business owner or a Chief Marketing Officer, you understand the pivotal role that advertising plays in driving sales and expanding brand reach. However, navigating the complex world of advertising can be overwhelming. Therefore, hiring an advertising agency may be a strategic decision to consider. In this blog, we'll explore how to hire the right advertising agency, types of agencies available, and how to create a successful relationship with your chosen agency. When to Engage an Advertising Agency Determining the right time to hire an advertising agency is often a question of resources and expertise. Specifically, if you [...]

By |2023-09-11T23:41:45+00:0009/20/23|Advertising Agency|

Metrics For An Effective Media Spend

Personal Injury law is a highly competitive business, and you want to win. Personal Injury Law advertising is just as competitive. You're investing money in marketing, and you want the best possible results—more leads, more clients, and, ultimately, more growth for your law firm. To ensure your advertising dollars are well spent, you need to understand the metrics for an effective media spend. Let's break down the crucial KPI’s and metrics you should focus on. Client Acquisition Cost (CAC) When you spend money on ads, how much does it cost to get one new client? That's your Client Acquisition Cost [...]

Create The Perfect Media Plan

The popular axiom in business is that a failure to plan is a plan to fail. This phrase is attributed to the wise sage Benjamin Franklin and is true in many areas of life, including advertising. If you are going to put your company’s hard-earned resources into marketing, it should be done thoughtfully. Advertising can be a valuable component to a business’s success. It can also drain your coffers. To ensure success when promoting your organization, create the perfect media plan. What Is A Media Plan? Media planning is the process by which marketers determine how, when, and where an [...]

By |2022-10-25T19:36:11+00:0010/25/22|Advertising, Advertising Agency|

6 Secrets Your Digital Agency Isn’t Sharing

Hiring an advertising agency is a big step for many businesses. This is especially true when hiring a digital agency. There are many different components to digital advertising, search, social, display, video etc. And, there is the technical side to digital starting with website development.  As you go through the process of considering who will help you with this critical task be aware of these 6 secrets your digital agency isn’t sharing. Your Project is Being Outsourced When we hire an agency, we assume that all of the work will be done by that agency. That is not always the [...]

By |2022-07-28T14:13:32+00:0007/28/22|Advertising Agency, Digital Marketing|

7 Link Building Strategies

Link building is one of the most important components of a Search Engine Optimization (SEO) strategy but also one that can be challenging. Backlinks are hyperlinks on the Internet that direct traffic to a website. Google’s goal is to direct search queries to the sites most likely to answer the question that was posed. Backlinks indicate to Google that others value the information on your site. Google considers backlinks in its PageRank, the algorithm that drives Google Search. The greater the number and quality of backlinks, the higher your site will rank. The following are 7 proven link building strategies: [...]

How To Hire An Advertising Agency

A business owner who is not sure they want to handle their own advertising should consider hiring an Advertising Agency. Some reasons to hire an agency may include a plateau in business or an increase in competition. The complexity of modern advertising may be too much to keep up with. Perhaps your                          messaging sounds the same as the competition and needs a new approach. But which agency should a business owner hire? Questions Before You Hire Before retaining an agency start with an understanding of your needs. Are [...]

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