Advertising Agency Archives - Metro Valley Advertising

The Resurgence of Audio

It is easy to assume that radio advertising “went away” and is now returning thanks to digital audio. But that would be an oversimplification. Radio never left but it has slowly evolved as listening habits morphed. The resurgence of audio really speaks to varied ways we now consume “radio.” Radio has always had very valuable attributes for advertisers. It appeals to the full spectrum of the population. It is popular with listeners young and old, of all ethnicities and income levels. We trust radio and exhibit loyalty to our favorite stations and personalities. At the same time, how we consume [...]

By John Sadowski|2025-06-04T00:15:05+00:0006/04/25|Advertising Agency, Radio Advertising|

Creating An Omnichannel Presence

My father often said that a “rising tide raises all ships.” I don’t recall it applying to marketing, but it should. In particular, that adage applies to creating an omnichannel presence. People consult multiple media outlets prior to making a decision. Marketing plans that plot a prospect’s journey and integrate messaging and tactics to seamlessly move that person to a conversion are the most successful. Let’s talk about how and why. The Way People Buy Has Changed Today’s consumers don’t use just one platform to make decisions. They move from social media to websites, from podcasts to reviews, and sometimes [...]

By John Sadowski|2025-05-27T18:17:30+00:0005/28/25|Advertising, Advertising Agency, Lead Generation|

Media Convergence – Using Streaming and Traditional TV Together

The way people watch television has changed. What used to be one screen is now many. Viewers watch live news on their TVs, then switch to a streaming app on their phone. For marketers, this shift isn't a problem, it’s an opportunity. Because smart advertising hasn't changed. Multi-media campaigns work better than single platform efforts as they broaden reach and increase frequency. The trick is to master media convergence – using streaming and traditional TV together. Today’s best advertising campaigns don’t choose between traditional TV and streaming. Instead, they use both. By combining Linear TV with OTT and CTV, advertisers [...]

By John Sadowski|2025-04-23T12:36:35+00:0004/23/25|Advertising, Advertising Agency, TV Advertising|

Can AI Build a Media Plan

At the start of the year, I tested AI’s ability to build a marketing plan. I hoped it would be fast, smart, and helpful. It was fast—but not that smart. So, I ran a new test. I wanted to know: Can AI build a media plan. I needed to know, can AI build a smart media plan? So we gave AI real client briefs. We also gave it fake ones to test range. And we used the same RFP for each platform. It included goals, audience, geography and budget. In some cases, the AI tools could access client websites for added context. [...]

By John Sadowski|2025-04-10T11:03:59+00:0004/10/25|Advertising, Advertising Agency, Personal Injury Advertising|

Create A Marketing Plan With AI

When ChatGPT burst into our consciousness just over two years ago it promised to revolutionize how humans work, think and live. AI soon became a buzzword that for many signified replacing humans with machines. And like many buzzwords, Artificial Intelligence (AI) is also misunderstood. While it is transformational, it is not a do-everything click a button solve a problem program. So, is it possible to create a marketing plan with AI? AI has impacted marketing, offering tools to automate tasks, analyze data, and generate ideas. Yet, like any technology, it has limitations. Over the next few weeks we will explore [...]

By John Sadowski|2025-01-02T15:09:43+00:0001/02/25|Advertising, Advertising Agency|

Transparency In Advertising

Transparency in advertising sounds like a natural way of doing business for advertising agencies. It is not. Being transparent is difficult. Transparency requires vulnerability. It means accepting mistakes and failures in an open and honest environment. And we can tell you from experience, that is not usually fun. When an advertising agency is transparent, it makes all data and information available to the client. And it accepts all responsibility. But transparency in advertising is also liberating and the only way to operate. What Is Transparency in Advertising? Transparency in advertising means openly sharing all campaign details with clients. This includes [...]

By John Sadowski|2024-11-20T16:33:09+00:0011/20/24|Advertising, Advertising Agency|

Impact of AI on Search

As Artificial Intelligence (AI) advances, it is transforming the world of search, reshaping both organic and paid results. Today, AI-driven algorithms play a significant role in how search engines display content, altering the search engine results page (SERP), relevance, and user experience. For advertisers and marketing executives, these changes bring both opportunities and challenges. Understanding the impact of AI on search can help marketing teams adapt and remain competitive. AI’s Current Influence on Organic Search Today’s search landscape relies more and more on AI, reshaping how organic results are generated. AI-driven algorithms determine search relevance by examining context, meaning, and [...]

By John Sadowski|2024-11-12T19:14:57+00:0011/13/24|Advertising, Advertising Agency, SEM, SEO|

Explore the Potential of Podcast Advertising

Podcast advertising is quickly gaining traction, and for good reason. The podcast audience is growing, with millions tuning in every week to explore topics that matter to them. As more people listen, brands have a powerful opportunity to reach engaged audiences in a direct way. For marketing executives focused on lead generation, this shift offers a fresh and impactful advertising channel. With podcast listeners generally receptive to ads, marketers need to explore the potential of podcast advertising in their strategy. It really boosts brand awareness and conversions. The Growth of Podcasts and the Expanding Podcast Audience The growth of podcast [...]

By John Sadowski|2024-11-05T00:48:18+00:0011/06/24|Advertising, Advertising Agency, Lead Generation|

What is Native Advertising And Why Use It

As digital marketing has evolved, native advertising has emerged as a key approach for reaching target audiences in a natural, user-friendly way. But what is native advertising and why use it? Unlike traditional ads, native ads don’t interrupt the user experience. They blend into the platform’s content, appearing more like organic posts or articles. For marketing executives looking to boost lead generation, native advertising offers a strategic path to engaging audiences without seeming overly promotional. Defining Native Advertising Native advertising is a form of paid media where the ad matches the format, look, and feel of the platform it’s displayed [...]

By John Sadowski|2024-10-27T23:04:15+00:0010/30/24|Advertising, Advertising Agency, Lead Generation|

Developing A Year-Round Media Strategy

Consistent advertising is essential for personal injury attorneys. Staying visible helps maintain brand awareness and keeps your services top of mind when potential clients need them. However, striking the right balance between seasonal and evergreen campaigns makes a big difference. To do that, developing a year-round media strategy is essential. This approach ensures your efforts drive sustained lead generation and effective personal injury marketing year-round. Planning Media Buys for Consistent Presence Throughout the Year Effective media planning requires a strategy that matches your goals with ad timing. Three common advertising methods are continuity, flighting, and pulsing strategies. Continuity campaigns [...]

By John Sadowski|2024-10-14T16:24:52+00:0010/16/24|Advertising Agency, Lead Generation, Personal Injury Advertising|

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