MVA, Author at Metro Valley Advertising

About MVA

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So far MVA has created 11 blog entries.

Internet Stalking

We have all visited websites and seen advertising that eerily matches searches we have done or pages we have visited. Sometimes it’s as if our computers actually know what you have purchased or are interested in purchasing, without you telling anyone. With the recent disclosures of Facebook’s data issues, people are more interested than ever to understand the ins and outs of ad targeting. So how does Facebook and other sites learn so much about us? One way is through our purchase behavior. You walk into CVS and buy Kleenex and Afrin. The next day you start seeing ads for [...]

By MVA|2019-04-16T18:21:12+00:0004/03/18|Advertising, Digital Advertising|

Broadcast TV or Cable – Which Is Right For You?

Sight, Sound and Motion. Still the most powerful selling medium in advertising. But which is right for you? There are several factors to consider when making that choice. The first consideration is the geography your business draws from. Broadcast generally covers an entire market. If your business does not draw from a substantial portion of the market then you may have a lot of waste, and cable will be more cost-effective. If you only do business from a county or two, cable is wiser, in large part because of the way cable is zoned. The second consideration is your target [...]

By MVA|2018-11-26T21:32:39+00:0003/29/18|TV Advertising|

Outdoor Advertising Can Work for You

Outdoor advertising is a great way to reach people where they live, work and play. Many people associate outdoor advertising as just billboards. Yes, the hard-working billboard is still going strong, but we are here to tell you that outdoor advertising is more than just billboards. The world of outdoor consists of different types of signage that are on or in buses, taxis and subways. Industry specialists refer to outdoor advertising as Out-of-Home (OOH) and it spans the gamut from airports, supermarkets and stores, to sporting arenas and gyms. And the sky is the limit when it comes to size, [...]

By MVA|2018-11-26T21:31:54+00:0003/21/18|Advertising, Outdoor Advertising|

Rank Higher on Google

Every business wants to be at the top of the page for a Google search but how do you get there? Businesses who rank highly on the SERP (Search Engine Results Page) don’t get there by accident. But with a little time and effort you can drastically increase your businesses placement. Start by expanding your web presence. Make sure you have an up to date Google My Business page, website, social media presence, and a blog with regular postings. Encourage your good customers to review your business on one of the many review sites. It is vita that you maintain [...]

By MVA|2018-11-26T21:30:21+00:0003/14/18|Advertising, SEM, SEO|

Strategic Uses of Streaming Radio

You are looking to advertise your business and think that radio may be a good medium. However, your business is not located in an area where there are strong local radio stations. Or, you live in a metro with big stations but they cover much more geography than your business and are cost prohibitive. Maybe, you have a very specific target and don’t want the broad reach of radio but do want an audio message. There are times that terrestrial radio doesn’t make sense, and that is when streaming radio comes in. Streaming radio from providers like Pandora, Spotify and [...]

By MVA|2018-11-26T21:29:33+00:0003/07/18|Advertising, Radio Advertising|

Retargeting – Make All Of Your Advertising More Effective

The one marketing strategy that seems to generate more client reaction than any other is Retargeting, the process of serving ads to people who have visited your site as they surf the Net. Clients are concerned it will appear to be unseemly, as if you are stalking people after they leave your site. If done incorrectly, this certainly be the case. However, if you are able to personalize the message and cap the frequency, Retargeting is one of the most powerful tools in your marketing arsenal. Why it works. As marketing professionals know, it is tougher than ever to cut [...]

By MVA|2018-11-26T21:28:56+00:0002/28/18|Advertising, SEM, SEO|

SEO & SEM- Perfect Together

Search Engine Optimization(SEO) and Search Engine Marketing(SEM) are synergistic marketing strategies that work best together. While they are different, they both play very similar roles sharing one common goal… to bring website users to your site. The goal of SEO is to attract users organically – without paying for each click. With SEM or PPC(Pay Per Click), online marketers are using a variety of techniques to proactively market the website and are willing to pay for clicks. Why You Need Both SEO takes up to 6 months to get traction. SEM can be up and running in a day providing immediate visitors [...]

By MVA|2018-11-26T21:27:57+00:0002/21/18|Advertising, SEM, SEO|

Why Use An Advertising Agency

One of the great things about the computer age is that it makes us feel empowered. We can get information on just about anything and it seems like we can learn how to do everything on the internet. But that doesn’t mean all aspects of business are “Do It Yourself”. And when it comes to advertising, there are considerable advantages to using an agency. First, an agency is media agnostic. An agency does not own media outlets, so they have no vested interest in the media they select. It does not matter if they buy one radio station or another. [...]

By MVA|2018-11-26T21:27:03+00:0002/14/18|Advertising, Radio Advertising, TV Advertising|

Radio Buying 101

Radio can be a powerful advertising vehicle for many kinds of businesses. Radio reaches over 95% of the population in America. And radio is an intimate form of advertising since many people listen alone, i.e. jogging or driving. Because of this, listeners develop strong relationships with their favorite stations, identifying with the music and bonding with on-air personalities. It has flexible ad lengths, ranging from 60 seconds down to 2-3 second adlets. Radio is an “everywhere media”. It is in the home, car, even on your phone. Radio offers “recency”, since it is often the last thing heard by a [...]

By MVA|2018-09-21T20:49:32+00:0002/07/18|Advertising|

SEO Basics

Simple Steps to Improve Your Organic Ranking So this year, you have committed to improve the ranking of your website – but where do you start? The beginning, of course! Search Engine Optimization or SEO is the process of improving your website’s ranking organically (i.e. no boosts or other paid tactics that bring up your ranking). It’s not a difficult process but does require a few basic steps. First, decide what the most important features or components of your business are. For example, what do people know you for and how do they search to find a business such as [...]

By MVA|2018-09-21T20:48:38+00:0001/31/18|SEO|

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