4 Steps to Review Your Google Ads
Advertising is not a “set it and forget it” exercise. Whether the advertising is digital or traditional it should be reviewed regularly. When constructing an ad campaign, we usually begin with “big picture” concepts such as the objective and strategy. The review process is often the reverse. Start with the details and work backwards towards the objective to see if everything still aligns. Some advertising platforms require more regular review, and Google is one of them. We recommend 4 steps to review your Google Ads. There are no warning lights or sirens when advertising is not working correctly. Without regular [...]