John Sadowski, Author at Metro Valley Advertising

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So far John Sadowski has created 191 blog entries.

Radio Reimagined

Not long ago we discussed how TV advertising has evolved to remain a powerful media for marketers. Well, Radio Advertising has been doing the same. Just as traditional media like Outdoor and TV have become more digital, so has radio. And with digitalization, there are more varied opportunities for radio to become part of a media plan. The new tactical uses of radio is what we call Radio Reimagined. As one of the earliest media forms radio was supposed to be replaced by “talking” movies. Then television and of course music television should have eliminated the need for radio. But [...]

By John Sadowski|2022-10-12T13:06:18+00:0010/12/22|Advertising, Radio Advertising|

Google Optimizations

Once you have set up a Google Ads account the next step is boost the results. Optimization is the process of improving or getting the most out of your advertising spend. If you are like most of us, advertising dollars are precious. And you want to use your marketing budget as efficiently as possible. There are a number of strategies for optimizing Google Ads. The following are some of our favorites. Google offers two platforms for paid search, Google Ads and Smart Campaigns. The latter is a fully automated search platform with Google providing all of the optimizations through their [...]

By John Sadowski|2022-09-13T17:56:36+00:0009/13/22|Google, SEM|

Improve Website Bounce Rate

Bounce rate is an indicator that people are not always getting what they want on your website. You can’t please everyone all the time. But, it is important to keep people engaged on your website. Not only does website engagement build your brand, a high bounce rate can negatively impact your SEO. Several factors can affect bounce rate. Some are technical, some are design and others are content related. There are a number of strategies you can adopt to improve website bounce rate. What Is Bounce Rate Google defines bounce rate as “a single-page session to your site”. “In Analytics, [...]

By John Sadowski|2022-08-23T16:11:43+00:0008/23/22|Advertising, Digital Advertising, SEO|

Re-Imagining TV Advertising

For years, we have been hearing that TV advertising is dying. In some reports, already dead. Yet, we believe TV advertising is alive and well, maybe doing better than ever. The reason TV advertising is doing so well is the very reason that people say it is dying, there are so many platforms available with such great targeting. Now it is just a matter of re-imagining TV advertising, not writing it off. The Power of TV TV still has unparalleled reach. It touches more people worldwide than any other content-based media. Currently, more than 120 million American homes have a [...]

By John Sadowski|2022-08-09T15:13:36+00:0008/09/22|Advertising, TV Advertising|

6 Secrets Your Digital Agency Isn’t Sharing

Hiring an advertising agency is a big step for many businesses. This is especially true when hiring a digital agency. There are many different components to digital advertising, search, social, display, video etc. And, there is the technical side to digital starting with website development. As you go through the process of considering who will help you with this critical task be aware of these 6 secrets your digital agency isn’t sharing. Your Project is Being Outsourced When we hire an agency, we assume that all of the work will be done by that agency. That is not always the [...]

By John Sadowski|2022-07-28T14:13:32+00:0007/28/22|Advertising Agency, Digital Marketing|

Attribution Modeling – How It Works

If you have spent any time in advertising, you are probably familiar with the term “Optimization”, the process of improving advertising results. Logically, improving the process involves reviewing data and drawing conclusions. But how the data is interpreted affects the optimization. Are all clicks created equal or are some more valuable than others? Are site visits driven by TV ads better than social media traffic? That is where attribution modeling comes in. How clicks are valued greatly affects optimization. We explain Attribution modeling and how it works. What is attribution modeling Most paths to purchase are not a straight line. [...]

By John Sadowski|2022-07-14T13:04:52+00:0007/14/22|Advertising|

5 Ways To Save Money On Advertising

Advertising can be critical to a business’s success. For many businesses, there is no way around it, they need to advertise. But it can also be a substantial expense. Finding ways to advertise cost-effectively is important for every company. Even reducing your ad budget by a few percentage points can really improve the bottom line. If you are looking for 5 ways to save money on advertising, consider the following ideas. Inbound Marketing Start by improving your inbound marketing tactics. Inbound marketing is a strategy where you create content or social media tactics that spread brand awareness, and then attract [...]

By John Sadowski|2022-06-27T23:35:37+00:0006/28/22|Advertising, Content Marketing, SEO, Video Marketing|

5 Steps To Build Your Brand

Businesses are always looking for ways to differentiate themselves from their competitors. Most companies know they should have a brand, but they are not sure what that means and how to do it. Whether you are planning an elaborate advertising campaign or just want an informative website, a brand is essential. The following are 5 steps to build your brand, one that reflects your unique business. What is a Brand Start by learning what a Brand means. “A brand is a name, term, design, symbol, or any other feature that identifies one seller’s good or service as distinct from those [...]

By John Sadowski|2022-06-16T14:43:36+00:0006/16/22|Advertising|

Advertising Acronyms and Jargon

Many businesses have acronyms as part of their lexicon. But the advertising industry revels in new acronyms and terminology, like it is a secret code or an opportunity to show you belong. As digital marketing grows the development of new jargon grows as well. The following are some of the basic and more important advertising acronyms and jargon: CPM(Cost per Thousand) The cost to reach 1,000 people in the target demo. As an example if an ad cost $500 and reached 1000 people in our target audience then the CPM is $500. Contextual Targeting Selecting audiences based on the [...]

By John Sadowski|2022-06-03T12:55:46+00:0006/03/22|Advertising, Digital Marketing|

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