John Sadowski, Author at Metro Valley Advertising

Energize Your Personal Brand

In our digital age, personal branding has become a buzzword, but what exactly does it mean? At its core, personal branding is the practice of individuals marketing themselves and their careers as brands. It's your professional reputation, the perception that people have about you based on the way you present yourself online and offline. With the rise of social media and digital platforms, personal branding has become essential for anyone looking to advance in their career, grow a business, or simply make a mark in their industry. Let’s look at how you polish or energize your personal brand. Why Have [...]

By John Sadowski|2023-08-23T14:52:14+00:0008/23/23|Content Marketing, Social Media|

Traditional or Digital Media

The debate continues about which media is better, traditional or digital media. For Personal Injury attorneys, the concern over which is better is real. Advertising dollars are precious and need to produce results. Mistakes need to be avoided at all cost. Many people think traditional media’s days are numbered. However, we have found that a smart blend of both can truly boost results. Traditional Media We define traditional media as those trusty sources used before we ever heard the term “Wi-Fi”. They are media channels that have been around for years. Traditional media includes Radio, TV, Print and Outdoor. Many [...]

By John Sadowski|2023-08-16T14:03:05+00:0008/16/23|Advertising, Personal Injury Advertising|

Trends in Content Marketing

Content marketing is the centerpiece of an Inbound marketing strategy. It is the information that keeps customers and prospects engaging with you. Properly executed, Inbound marketing can provide a steady stream of leads and customers. But, how you create and demonstrate your knowledge has changed with time. Understanding the latest trends in content marketing is essential to sharing advice that excites and drives action. Outbound v Inbound Marketing Outbound marketing is all about sending messaging at scale to prospects. While targeting is used, the volume necessary for success insures there will be a lot of waste. Inbound marketing is the [...]

By John Sadowski|2023-08-09T15:33:56+00:0008/09/23|Advertising, Content Marketing|

Develop An Effective PI Marketing Budget

One of the most challenging marketing tasks for any business is establishing their marketing budget. This is true for Personal Injury attorneys as well. A quick review of “benchmarks” for the industry is not especially helpful, with ranges from 5-25% of gross revenue commonly found. To develop an effective PI marketing budget, you need to take a number of factors into consideration. Industry Benchmarks Industry benchmarks are usually nothing more than averages. If you are an “average” firm that might work for you. We find that each firm is unique, with their own needs and desires. So, while benchmarks provide [...]

By John Sadowski|2023-08-03T12:56:23+00:0008/03/23|Personal Injury Advertising, Personal Injury Attorney Advertising|

Twitter Rebrands Itself to “X”

Introduction: Twitter, the popular social media platform known for its iconic blue bird logo, has recently changed to “X.” Led by its co-founder and CEO, Elon Musk, the platform embarked on a bold rebranding effort, replacing the iconic bird with a bold "X" symbol. This curveball has sparked curiosity and debate among marketers and Musk's fans, raising questions about the future of Twitter's well-established brand recognition. The change aligns with Musk's vision of creating an all-encompassing "everything app" named "X," a project he believes will surpass the very platform that birthed it. Let's explore the recent changes and determine what [...]

By John Sadowski|2023-07-31T16:18:45+00:0007/31/23|Advertising, Social Media|

Marketing Fundamentals for PI Attorneys

When researching “marketing” for personal injury attorneys we often come across articles suggesting you need a great website, or that content marketing is important, or SEO is a must. All of these are fine tactics if used correctly. But they are not “marketing”. If you don’t understand marketing fundamentals for PI attorneys, then your tactics may well fall flat. What is marketing? It is the act of driving profitable customer action. It spans the full scope of strategies and tactics organizations use to position products and services in the marketplace, and motivate target audiences to make a purchase. In traditional [...]

By John Sadowski|2023-06-21T11:57:33+00:0006/21/23|Advertising, Personal Injury Attorney Advertising|

Ethics in Advertising Data

Cyber-security, data breaches and failure to protect data are big news. It is not confined to the finance world. Facebook recently paid huge fines for how it collected data and with whom that data was shared. They are not alone for intense scrutiny. Data is extremely important in advertising/media and its’ value will continue to grow. At the same time the public is increasingly aware of how data is used and misused. For marketers, ethics in advertising data is of paramount concern. Consumers are over-whelmed with advertising. Because of that, they are particular about what they engage with. By using [...]

By John Sadowski|2022-11-23T13:31:34+00:0011/23/22|Advertising|

Create The Perfect Media Plan

The popular axiom in business is that a failure to plan is a plan to fail. This phrase is attributed to the wise sage Benjamin Franklin and is true in many areas of life, including advertising. If you are going to put your company’s hard-earned resources into marketing, it should be done thoughtfully. Advertising can be a valuable component to a business’s success. It can also drain your coffers. To ensure success when promoting your organization, create the perfect media plan. What Is A Media Plan? Media planning is the process by which marketers determine how, when, and where an [...]

By John Sadowski|2022-10-25T19:36:11+00:0010/25/22|Advertising, Advertising Agency|

Radio Reimagined

Not long ago we discussed how TV advertising has evolved to remain a powerful media for marketers. Well, Radio Advertising has been doing the same. Just as traditional media like Outdoor and TV have become more digital, so has radio. And with digitalization, there are more varied opportunities for radio to become part of a media plan. The new tactical uses of radio is what we call Radio Reimagined. As one of the earliest media forms radio was supposed to be replaced by “talking” movies. Then television and of course music television should have eliminated the need for radio. But [...]

By John Sadowski|2022-10-12T13:06:18+00:0010/12/22|Advertising, Radio Advertising|

Improve Your Social Media Presence

We all know that social media is here to stay. And many business owners realize it can play an important role in marketing their business. But, as so many of us are time-impoverished actually using the media can be a challenge. While social media advertising can be very effective, When you improve your social media presence through posting and publishing it can elevate your business to the next level. Improving your social media presence will take a little time. But, with a smart plan and some consistency it will not be a big imposition. And it is worth it. Facebook [...]

By John Sadowski|2022-09-28T14:03:37+00:0009/28/22|Advertising, Content Marketing, Social Media|

About John Sadowski