John Sadowski, Author at Metro Valley Advertising

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So far John Sadowski has created 224 blog entries.

How To Buy Radio Advertising

Most media coverage of advertising today focuses on digital. Whether it is the rise of social media, or the use of mobile in everyday life, the discussion is usually about online opportunities. However, 92% of Americans listen to traditional radio every week. And it still works! If you think radio advertising may be of value to marketing your business, follow the recipe below to develop a successful plan. Demographics Who is the core audience of the product or service you are going to advertise? You should be able to quantify your audience based on age and gender. Do you want [...]

By John Sadowski|2019-05-02T12:58:05+00:0005/01/19|Advertising, Radio Advertising|

Digital Marketing Basics For Business

Business owners have many roles beside running their businesses, they are involved in human resources, customer service, bookkeeping etc. For many, marketing is a luxury, and they often follow the path of least resistance. Most business owners have heard Digital Marketing can help them but the landscape seems to change every week. Knowing where to start and what is important can make digital marketing much more accessible. Considering the importance of the internet to today’s business, digital marketing is essential. Website A website is a must in today’s digital world. Decide what action you want a prospect to take when [...]

By John Sadowski|2019-04-24T13:00:27+00:0004/24/19|Advertising, Digital Advertising, SEO|

You Should Be Content Marketing

What is Content Marketing and why should you do it? Content Marketing is the creation of valuable, relevant information to attract and retain a clearly defined audience. The purpose is to market your business without the “hard sell”. Instead, the intent is to help you establish your “thought-leadership” in the field, making prospective customers feel good about seeking your guidance. Content Marketing can take the form of blogs, e-mails, podcasts, videos, newsletters. It is informational but does not have to directly represent the brand of the writer. Many people think of Content Marketing as only a Search Marketing play, but [...]

By John Sadowski|2019-04-21T23:52:00+00:0004/19/19|Digital Advertising, SEM, SEO|

Metrics That Matter – How to Determine Your KPI’s

You have taken the time to build out a great website, you are now advertising, either digitally, with traditional media or both, and you want to see if it will help your business’ bottom line. How do you measure that? What are the indicators that measure whether or not a prospect is on the path to becoming a customer? And which metrics matter most? It is easy to look at all of the numbers and get excited by what looks to be growth. But if these numbers don’t equate to increased sales, it’s a game changer. KPI’s vary somewhat by [...]

By John Sadowski|2019-04-19T12:30:36+00:0004/17/19|Advertising, Digital Advertising, SEM, SEO|

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