John Sadowski, Author at Metro Valley Advertising

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So far John Sadowski has created 245 blog entries.

Google Quality Score and Your Landing Page

When buying traditional advertising the marketer knows exactly what the cost is and where/when the ad will be seen. That makes using Google paid search (SEM) a challenge for some, because you don’t know when the ad will show or exactly what it will cost. The reason for the price variance is due to Google Quality Scores and Ad Rank. Google Quality Score and your landing page are directly related. The good news is that Quality Score is easily improved. What Is Google Quality Score Google is in the business of giving people what they want. When a person uses [...]

By John Sadowski|2020-09-10T00:10:48+00:0009/10/20|Advertising, Google, SEM|

Build Your Growth Mindset

During uncertain times a normal human reaction is to pull in the reins and wait out the situation. During the current pandemic with so many differing opinions as to how things will play out the strategy of hunkering down seems quite logical. But, if you want your company to emerge from this period stronger and more profitable, then build your growth mindset instead. Companies that rebound quickest from recession are those that plan and act with the now and the future in mind. Fixed Mindset The idea of a Fixed Mindset versus a Growth Mindset was advanced by noted psychologist [...]

By John Sadowski|2020-09-02T14:50:36+00:0009/02/20|Advertising|

Do It Yourself Advertising

I recently noticed some tree branches around my yard that needed trimming. So I borrowed one neighbor’s fifteen foot step ladder and another’s pole saw and set to work. After a few hours I had made some improvements. But it was also clear that to do the job correctly I had neither the necessary tools nor knowledge. It was time to call in the experts. With sales and budgets being impacted by Covid-19 many business owners are exploring doing advertising on their own. That begs the question of whether do it yourself advertising is feasible, and does it make sense [...]

By John Sadowski|2020-08-12T16:11:46+00:0008/12/20|Advertising, Advertising Agency|

Convergence And What It Means For You

What is convergence and why should you care? Many of us have watched streaming programming on our TV, tablet or smartphone. Others of us have listened to streaming music, whether through a platform such as Spotify or Pandora, or our favorite terrestrial station. The place where traditional advertising and the Internet come together, and blend is convergence. Convergence is the blurring of the line between traditional and digital advertising. Let’s explore convergence and what it means for you. What Is Convergence In theory, convergence means that the “blend” of digital and traditional will form one new entity. As we know [...]

By John Sadowski|2020-07-29T16:03:12+00:0007/29/20|Advertising, Digital Advertising, TV Advertising, Video Marketing|

Google Ads Throughout The Sales Funnel

Google Ads can be a powerful tool for building sales. But, is it best for upper funnel action, mid-funnel or bottom of the funnel? Well, the answer is all three. You can and should use Google Ads throughout the sales funnel. Properly constructed, Google Ads are effective at attracting new site visitors, nurturing mid-funnel prospects and closing interested consumers. Mapping A great way to start with a sales funnel is by mapping the current path to conversion for your business. By reviewing Google Analytics, you can get a picture of how people first come to learn about your product or [...]

By John Sadowski|2020-07-22T16:02:18+00:0007/22/20|Advertising, Advertising Agency, Google, SEM|

LinkedIn on 15 Minutes a Week?

by Bruce Segall, President, Marketing Sense Especially in tough economic times like these, companies are challenging their marketing service providers to produce a return on marketing investment. In other words, they want to see new business come from marketing programs, while spending limited time or money. In the world of LinkedIn, that can mean allocating just a limited amount of time to posting or reconnecting with past colleagues. In fact, one small consulting firm wondered how to achieve results with each of the principal members spending just 15 minutes a week on LinkedIn. Is that really possible? Reach Out to [...]

By Bruce Segall|2020-07-14T13:35:22+00:0007/14/20|Advertising, Advertising Agency, Content Marketing|

Google My Business Works

We all know that Search is a powerful business tool. People who conduct a search have shown their intent and acknowledged they are interested in seeing ads. (Yes, organic listings are ads) To make your listing show higher in the search engine results page requires time and optimizations. But one of the most successful ads for driving sales is Google My Business(GMB). In fact, since the start of the pandemic, GMB is driving more phone calls than ever. Google My Business works for marketers. Why Google My Business Google My Business is a free listing from Google. It provides detailed information [...]

By John Sadowski|2020-06-24T15:57:42+00:0006/24/20|Advertising, Digital Marketing|

Video for Engagement and Conversions

Video has seen a large increase in use since the beginning of the pandemic. But Video was already on the rise prior to the start of shelter-in-place. Many people think of video as a way to introduce a product or service, but smart marketers use video for engagement and conversions. Content creation has much less value if there is no engagement. Video has an advantage over other forms of content because it can entertain and inform. A recent study by Demand Gen said that 73% of respondents had less time for reading and research but were willing to spend 10 [...]

By John Sadowski|2020-06-18T00:21:22+00:0006/18/20|Advertising, Content Marketing, Video Marketing|

Focus on Your Internal Brand

First Lady Eleanor Roosevelt famously declared: “A woman is like a tea bag – you can’t tell how strong she is until you put her in hot water.” The same may be said of brands and companies in times of crisis: You can’t tell how strong your internal brand is until you make it survive a crisis. The devastating COVID-19 pandemic, which continues to ravage the globe and upend daily life, has many consumers and clients thinking less about brands, and more about personal health and finances. But that doesn’t mean that branding should all but cease. The following are reasons [...]

By Carlos Williams & Anne McCarthy|2020-06-10T20:43:16+00:0006/10/20|Advertising, Content Marketing|

TV Usage And Buying Today

TV usage and buying have been evolving but the pandemic has accelerated changes. People are dropping paid television plans at a far faster pace then pre-Covid, and it may not slow down when “normal” returns. In turn, this will change how smart buyers look at TV buying. There is much more to consider when advertising on television. Prior to the pandemic Americans were already questioning how they wanted to watch TV. Not only were people watching Netflix and Amazon for alternative programming, folks were leaving cable and satellite all together. Instead, they were getting their programming delivered over the Internet [...]

By John Sadowski|2020-06-03T16:17:56+00:0006/03/20|Advertising, Digital Advertising, TV Advertising|

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