John Sadowski, Author at Metro Valley Advertising

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So far John Sadowski has created 191 blog entries.

8 Crucial Elements of A Modern Website Design

This blog was written by Jeff Hecht of ClikzDigital. You can learn more about Modern Website Design go to: www.Clikzdigital.com Having a modern, up-to-date website design is a relative phrase. Some might think a website designed in 2012 is modern, while others with all of the changes in website design we have seen just in the past year believe that anything pre-2018 is already outdated. A modern website doesn't necessarily benefit from lots of bells and whistles. A clean, simple site can, in many cases improve the user experience. And the user experience is critical for Conversions and to your [...]

By John Sadowski|2019-06-23T17:50:51+00:0006/23/19|Advertising, Advertising Agency, Google, SEO|

TV Advertising Updates

Anyone involved with TV Advertising knows that ratings are critical to the success of an ad campaign. More viewers equals more potential customers. And while ratings are based on past results, they are usually a good indication of what can be expected in the future. Ratings directly impact the cost of buying advertising on networks and individual programs. Spring is a critical ratings period, and since the season just ended a quick recap of the results. Cable TV Advertising Ratings For the 35th straight month FOX News Network finished as the top-rated basic cable network. In second place once again [...]

By John Sadowski|2019-06-14T19:45:32+00:0006/12/19|Advertising, TV Advertising|

Why PR and How To Get Started

Many business owners are confused about PR and why it should be part of their marketing. For many, public relations is a luxury. But properly crafted PR can help build a brand. According to Hubspot, PR involves the cultivation of “a positive reputation with the public through various unpaid or earned communications, including traditional media, social media, and in-person engagements.” To get some PR insights we turned to David Grant of Grant PR and Rachel Anteman of Saygency. “Unpaid” and “earned” distinguish PR from Advertising” says PR veteran Antman. “The overarching objectives of the two practices are similar – to [...]

By John Sadowski|2019-06-04T18:39:09+00:0006/04/19|Advertising, Content Marketing, Digital Advertising, SEO|

What Google Analytics Can Do For You

Google Analytics (GA) is an outstanding analytics platform that gives insight into how people find and use your website. According to Ellen Smolko of Foresight Performance “Google Analytics is probably the best free tool available for helping you decide how to convert your visitors to leads or even sales and improve the quality of your Calls to Action (CTAs).” Anyone with a website should have GA, but if you advertise digitally, it is a must. The value of Google Analytics is not just for advertising, it helps smart marketers make informed decisions on many levels. Demographics We often talk about [...]

By John Sadowski|2019-05-27T19:06:18+00:0005/27/19|Advertising, Advertising Agency, Digital Advertising, Google|

The Right Media Mix

It is very easy to get caught up in the hype of the latest great thing. In the advertising world, the latest great thing is digital. Is Digital Advertising deserving of the attention it is receiving, Yes. However, traditional media is still of great value as well. According to Nielsen, more than 93% of Americans 18 and older listen to radio every week. It is not just about ratings and impressions, but how people consume and remember messaging. We have all met someone who “hears you” or others who “see what you mean”. David Adelman of OCD Media explains “Building [...]

By John Sadowski|2019-05-23T00:41:27+00:0005/23/19|Advertising, Advertising Agency, Digital Advertising, Radio Advertising, TV Advertising|

Links, Links and More Links

Spend 20 minutes reading on the Internet and chances are you will come across a dozen links. A link is code that directs you to another site when clicked. Links are the footnotes and currency of the Internet, allowing readers to know where content came from and helping to rank websites. In other words, links play an important role in SEO. A better understanding of links and how to build them will absolutely increase your SEO rankings. Google has confirmed that high quality content and links are 2 of the 3 most important factors in organic rankings. Google wants each search [...]

By John Sadowski|2019-05-23T00:46:03+00:0005/15/19|Advertising, Advertising Agency, Backlinks, Content Marketing, Digital Advertising, SEO|

Video Marketing – How To Get Started

It was not too long ago that Video Marketing meant TV advertising. Things have changed in a hurry. Only 2 years ago YouTube reported that it averaged a billion hours of viewing every day. Facebook now sees over 8 billion videos viewed every day. Part of the attraction of video marketing is that unlike TV advertising, it does not require as large a budget for production or media. Video has gone from being a fun way to entertain (cat videos anyone?) to a key component of many marketing plans. If video marketing seems too time-consuming for you, hire an Advertising [...]

By John Sadowski|2019-05-08T19:42:37+00:0005/08/19|Advertising, Advertising Agency, Digital Advertising, Video Marketing|

How To Buy Radio Advertising

Most media coverage of advertising today focuses on digital. Whether it is the rise of social media, or the use of mobile in everyday life, the discussion is usually about online opportunities. However, 92% of Americans listen to traditional radio every week. And it still works! If you think radio advertising may be of value to marketing your business, follow the recipe below to develop a successful plan. Demographics Who is the core audience of the product or service you are going to advertise? You should be able to quantify your audience based on age and gender. Do you want [...]

By John Sadowski|2019-05-02T12:58:05+00:0005/01/19|Advertising, Radio Advertising|

Digital Marketing Basics For Business

Business owners have many roles beside running their businesses, they are involved in human resources, customer service, bookkeeping etc. For many, marketing is a luxury, and they often follow the path of least resistance. Most business owners have heard Digital Marketing can help them but the landscape seems to change every week. Knowing where to start and what is important can make digital marketing much more accessible. Considering the importance of the internet to today’s business, digital marketing is essential. Website A website is a must in today’s digital world. Decide what action you want a prospect to take when [...]

By John Sadowski|2019-04-24T13:00:27+00:0004/24/19|Advertising, Digital Advertising, SEO|

You Should Be Content Marketing

What is Content Marketing and why should you do it? Content Marketing is the creation of valuable, relevant information to attract and retain a clearly defined audience. The purpose is to market your business without the “hard sell”. Instead, the intent is to help you establish your “thought-leadership” in the field, making prospective customers feel good about seeking your guidance. Content Marketing can take the form of blogs, e-mails, podcasts, videos, newsletters. It is informational but does not have to directly represent the brand of the writer. Many people think of Content Marketing as only a Search Marketing play, but [...]

By John Sadowski|2019-04-21T23:52:00+00:0004/19/19|Digital Advertising, SEM, SEO|

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