John Sadowski, Author at Metro Valley Advertising

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So far John Sadowski has created 191 blog entries.

Programmatic Advertising

Programmatic advertising has received a lot of attention over the past couple of years and for good reason. It provides tremendous control of message delivery for the smart advertiser. Programmatic covers display, video, audio, search and numerous Outdoor formats. Because of the numerous variables that can be influenced by programmatic advertising it has turned digital advertising from “spray and pray” to a laser focused medium. What Is Programmatic Advertising But what is programmatic advertising and how does it work? Programmatic advertising is the automated buying and selling of online advertising. Digital advertising has become increasingly complex. With tens of millions [...]

By John Sadowski|2020-01-08T00:37:29+00:0001/08/20|Advertising, Digital Advertising|

Google’s Big Changes for 2019

The world did not stop spinning for the past year and Google did not stop making changes to their paid search (SEM) advertising platform. Some of Google’s changes for 2019 were seismic, others less noteworthy. However, it is important for marketers to watch Google’s changes as they often signal an evolution in digital advertising. Average Position Probably the most noteworthy change for the year was the end of “average position”. Average position was a metric that reported where an ad placed relative to other ads on the Search Engine Results Page (SERP). As one of the oldest metrics on its’ [...]

By John Sadowski|2019-12-18T01:14:00+00:0012/18/19|Advertising|

Create Your 2020 Marketing Plan

Most business people have heard the old adage that a failure to plan is a plan to fail. Nothing could be more true when it comes to a marketing plan. An effective plan should be a carefully thought out document that allows for flexibility during the year. Whether working on this with an advertising agency or on your own, there are a few things you should keep in mind as you create your 2020 marketing plan. Where Is Your Business Start with now, where is your business today? What have you achieved in 2019? Look at your successes and failures and [...]

By John Sadowski|2019-12-11T00:12:23+00:0012/11/19|Advertising, Advertising Agency|

7 Common Local SEO Mistakes

Many businesses hurt their Local SEO with mistakes that they are unaware of. We see these mistakes all too often when meeting with businesses. Fortunately, these are errors that a relatively easy to fix. So, don’t get discouraged if you do find a few mistakes. The good news is it’s fairly easy to fix all of these. 1. No Google My Business Profile When you think of search engine optimization (SEO), then you immediately think of your website ranking in Google’s results. However, with local SEO, there’s a bit of a twist. Search for “pizza near me” and you’ll see [...]

By John Sadowski|2019-12-03T20:41:12+00:0012/03/19|Advertising Agency, Digital Advertising, Google, SEO|

Every Business Must Know These Two Metrics

When starting an advertising campaign, a business should begin with a clear objective. If any part of the long-range plan is to increase revenue, then every business must know these two metrics: Customer Acquisition Cost (CAC) and Lifetime Value of a Customer (LVC). Without knowing Customer Acquisition Cost it is almost impossible to accurately optimize an advertising campaign. Without having the Lifetime Value of a Customer, it is very hard to intelligently calculate an advertising budget. Every business must know these two metrics. What is CAC For businesses working with a Lead Generation Advertising Agency, these metrics should be discussed [...]

By John Sadowski|2019-11-20T00:35:15+00:0011/20/19|Advertising, Advertising Agency|

Do Your KPI’s Tell The Whole Story

Every business should have a set of KPI’s, Key Performing Indicators. KPI’s differ from metrics in that they demonstrate how a company is achieving key business objectives. The most obvious KPI is revenue. Increasing revenue is one of the top KPI’s for most companies. KPI’s are critical to the success of a company. But do your KPI’s Tell The Whole Story? Why KPI's As a quick reminder, KPI's are statistics of metrics, but not all metrics are KPI's. KPI’s have many benefits. They inform a company on its progress and influence business decisions. KPI’s become company objectives, fostering teamwork and [...]

By John Sadowski|2019-10-28T19:53:08+00:0010/28/19|Advertising, Advertising Agency|

The Revolution In TV Advertising

TV advertising has long been considered the most valuable and consistent advertising vehicle. It may have been the greatest advertising medium ever. So why is there a revolution in TV advertising and how can you benefit? CTV TV advertising was first transmitted over the airwaves and received by antennae on the set. Then came cable, delivering sharper pictures and a greater variety of channels. We now have Connected TV(CTV), TV that can be connected to the internet and access content beyond what is available via the normal offering from a cable provider. In other words, a Smart TV that is [...]

By John Sadowski|2019-10-24T17:28:43+00:0010/22/19|Advertising, Advertising Agency, TV Advertising|

How is a Brand Different Than a Logo?

By Lara Kisielewska Optimum Design & Consulting https://optimumdc.com/ The word “branding” means different things to different people. In fact, it is probably one of the most misunderstood pieces of jargon among small businesses that don’t employ their own Advertising Agency. Many people assume that a brand means a logo, and a logo is definitely the most immediately visible part of a brand. But a brand is also composed of other visual aspects, like your fonts and colors, and maybe a set of icons. It is also your messaging, as conveyed in your marketing collateral such as your website and brochure, [...]

By John Sadowski|2019-10-15T20:50:54+00:0010/15/19|Advertising, Advertising Agency|

Micro-Influencer Marketing… Buzz-Worthy Trend, or Game-Changer?

By Petia Abdur-Razzaaq Principal The Stylista Group The concept of influencer marketing isn’t a new one. Back in the day before social media, we had celebrities endorsing products on product packaging and via all forms of traditional media, and it worked! The equation was a simple one...Americans, in general, tend to love their favorite actor, baseball player, singer, etc. As a result, if that person took a picture and said that they enjoyed a particular product or service, their fans believed them and ran in droves to purchase whatever it was. Fast-forward to 2019 and while celebrity endorsements still [...]

By John Sadowski|2019-10-01T20:56:23+00:0010/01/19|Advertising, Advertising Agency|

Rank Higher For Less

Every business wants to be at the top of the search engine results page for their business category. But how do you rank higher for less money on Google? With some time and diligence anyone can improve their Google Rank. To be clear, we are talking about organic search or SEO. Businesses who rank highly in SEO do not get there by accident. While some might argue that improving your ranking is all about ego it is really all about business. 97% of all clicks take place on the first page and 55% of all clicks go to the first [...]

By John Sadowski|2019-10-24T17:29:50+00:0010/01/19|Advertising, Backlinks, Content Marketing, SEO|

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