John Sadowski, Author at Metro Valley Advertising

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So far John Sadowski has created 196 blog entries.

TV Usage And Buying Today

TV usage and buying have been evolving but the pandemic has accelerated changes. People are dropping paid television plans at a far faster pace then pre-Covid, and it may not slow down when “normal” returns. In turn, this will change how smart buyers look at TV buying. There is much more to consider when advertising on television. Prior to the pandemic Americans were already questioning how they wanted to watch TV. Not only were people watching Netflix and Amazon for alternative programming, folks were leaving cable and satellite all together. Instead, they were getting their programming delivered over the Internet [...]

By John Sadowski|2020-06-03T16:17:56+00:0006/03/20|Advertising, Digital Advertising, TV Advertising|

Marketing Plans Post-Covid

Most marketing plans for 2020 went out the window in mid-March. The coronavirus shuttered vast portions of the country and turned purchasing behaviors upside down. As the economy looks to re-start every business will need to consider what happened and decide how to market for the remainder of the year. Whether you work with an advertising agency or on your own, here are some things to consider. Goals Almost every company will need to reassess their goals for 2020. For those that were closed by the pandemic, projected objectives for the year are probably no longer attainable. Even businesses that [...]

By John Sadowski|2020-05-27T17:42:22+00:0005/27/20|Advertising, Advertising Agency|

Digital Marketing Trends For 2020

Digital marketing continues to evolve at warp speed, and it is more important than ever to stay on top of trends. For the small to mid-sized business (SMB’s), new developments in digital marketing can improve efficiency, ROI and the bottom line. Many of our current trends were viewed as ambitious concepts that bordered on science-fiction a couple of years ago. Now they are part of effective digital marketing. Incorporating some of these trends can translate into substantial increases in revenue. Video Most of us are aware of the growing popularity of video. We see video becoming more prevalent on social [...]

By John Sadowski|2020-04-29T16:15:25+00:0004/29/20|Advertising, Digital Marketing|

Search Engine Marketing(SEM) – Save Money

A good digital marketing agency knows that Google Ads can provide a great ROI for clients. But to do that requires regular optimization. As the economy tightens for many businesses, making their ad dollars go farther has never been more important. Just as agencies regularly optimize their Search Engine Marketing(SEM) campaigns you should too. Search Network Check to see that your search ads are just displayed on the Search network. Google encourages you to serve your ads on their Search and Display networks. This will increase your reach. But, it will also increase the likelihood your ads appear in places [...]

By John Sadowski|2020-04-22T23:46:05+00:0004/22/20|Advertising, Advertising Agency, SEM|

Brand Partnerships – Grow Your Business In Any Economy

Brand partnerships are a great way to build business in any economy. Properly constructed, all the participants gain. It is often difficult to gain brand traction for Small and Mid-sized businesses (SMB’s) so working with other compatible brands can boost awareness faster and more cost-effectively. A brand partnership is a mutual agreement between two or more businesses or organizations. Through these partnerships, companies help one another to increase brand exposure, break into new markets, and add extra value to products/services. Brands can help each other through a variety of ways, advertising tie-ins, content, social media, promotions and so much more [...]

By John Sadowski|2020-04-15T20:10:17+00:0004/15/20|Advertising, Content Marketing|

Media Usage During the Coronavirus

Media usage has shifted since the start of the Coronavirus, not surprising. And many media have seen increased traffic, providing more reason for advertisers to maintain a presence in these unsettled times. Old-school media received some “bounce” as did newer digital advertising outlets. Some changes were to be expected but others may yield insight to the future of media consumption in our post-virus world. A Surprise One of the media outlets I expected to decline was radio. It did not. Radio has held on to listeners in part because almost all local radio stations can be streamed through devices and [...]

By John Sadowski|2020-04-09T13:29:27+00:0004/09/20|Advertising, Advertising Agency|

Stay At Home SEO

Many businesses are now operating remotely. And in some cases, there is much less to do. This provides businesses with the opportunity to work on their own business, in particular marketing. As some marketing budgets may be reduced the value of Search Engine Optimization (SEO) is even greater. SEO is the process of increasing your website’s ranking for the purpose of getting more traffic to your site. The volume of searches may have shifted but Google is continuing to rank websites. Why not work on your SEO while you are at home? Why SEO One of the advantages of SEO is [...]

By John Sadowski|2020-04-02T13:09:38+00:0004/02/20|Advertising, Content Marketing, Digital Advertising, SEO|

Advertising Messaging Today

While I am guardedly optimistic the Coronavirus will not gravely impact our country long-term, it is hard not to recognize what a challenging environment we live in. For advertisers, it is even more challenging. Many companies have seen sales fall severely. At the same time, most marketers realize that ceasing advertising is not the smart alternative. The goal is to create advertising messaging today that understands the sensitivities of the moment, does not appear opportunistic and strikes a tone that conveys optimism. We will review some current ads that are successful as well as a couple that are not. Advertising [...]

By John Sadowski|2020-03-26T12:33:08+00:0003/26/20|Advertising, Advertising Agency, Content Marketing|

Advertising In A Down Market

The effects of Covid-19 are beginning to affect our economy and our society. It is very easy at times like these to pull back and hunker down. When people start to think the economy is falling apart and they pull in the reins it becomes a self-fulfilling prophecy. With every challenge comes opportunity, and advertising is no different. There are many benefits to advertising in a down market which should be strongly considered. Your Competitors We know that companies will cut advertising from their marketing in the coming weeks and months. Some of them will be competitors. This is a [...]

By John Sadowski|2020-03-19T13:59:09+00:0003/19/20|Advertising, Advertising Agency|

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