John Sadowski, Author at Metro Valley Advertising

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So far John Sadowski has created 196 blog entries.

Phone Call Tracking and Why You Need It

Phone call tracking is the process of measuring all the in-bound calls to a business and determining what source drove the call. With the rise of smartphones, people now have the opportunity to see something on the Internet and immediately call for more information, or to place an order. Being able to attribute the marketing channel that drove each call is often the missing piece to the analytics puzzle for many businesses. And as attribution is an essential component of advertising, phone call tracking is an imperative. How Phone Call Tracking Works How does phone tracking software work? The software [...]

By John Sadowski|2021-02-17T16:34:54+00:0002/17/21|Advertising, Advertising Agency, Digital Advertising, SEM, TV Advertising|

10 Reasons You Should Use Google Ads

We occasionally hear that Google Ads does not work, or that it is too expensive to be worthwhile. Our experience has shown that a properly constructed Ads (Paid Search or SEM) campaign usually provides a positive return on investment. And because it drives consistent quality traffic, Ads deserves consideration for most campaigns. The following are 10 reasons to consider using Google Ads advertising. Are My Customers Really Using Search Engines to Make Buying Decisions? 86% of consumers use the Internet to find a local business (WebVisible survey) Why Use Google Ads Versus Bing or Yahoo? Google owns 71% of [...]

By John Sadowski|2021-02-10T17:19:20+00:0002/10/21|Advertising, Advertising Agency, Digital Advertising, Google, SEM|

Google Analytics 4 – New and Improved GA

If you have been reading this blog for any period of time you know that we are big fans of Google Analytics(GA). It is very easy to install and provides a tremendous amount of data on your advertising and website performance. And, of course, it’s free. Because more business is moving online and with changes in privacy and data laws Google has released the new and improved Google Analytics 4. Why Change According to Google changes were needed in Google Analytics because of major shifts in consumer behavior and privacy-driven changes to longtime industry standards. The goal of the update [...]

By John Sadowski|2021-02-03T16:54:26+00:0002/03/21|Advertising, Advertising Agency|

Marketing Metrics You Must Measure

We all realize the necessity of a good web presence for business. Whether you are running an organic campaign or paying for traffic you need to measure your results if you want to be successful. If you don’t know your metrics, you will waste money and potentially hurt your business. This is true whether your advertising is done online or traditionally. As a business owner it is difficult to find the time. The following list is a good place to start, and many of the marketing metrics can be applied to digital or traditional advertising. Website Traffic The traffic that [...]

By John Sadowski|2021-01-27T16:43:58+00:0001/27/21|Advertising, Advertising Agency, Digital Marketing|

Google Ads Maintenance

Like a piece of intricate machinery, a Google Ads account needs regular maintenance. The new year is a great time to review your account to make sure it is running properly. A poorly maintained Ads account will be more expensive to operate and deliver substandard results. The following are some pointers for good account maintenance, guaranteed to improve performance. Keywords Starting at the bottom and working up, review your keywords. Are they all Broad Match, with just a few Phrase and Exact Match thrown in? Too many Broad match keywords will lower your Google Ads Quality Score which will lower [...]

By John Sadowski|2021-01-20T16:11:26+00:0001/20/21|Google, SEM|

10 Digital Terms and Acronyms You Must Know

In the advertising business it is our job to position products and services so that consumers believe they must have them. In doing so we often create clever sounding names and words to attract attention. Sometimes, we are so clever that we confuse. That is especially true in digital advertising where new products and services come online almost daily. The following are 10 digital terms and acronyms you must know. Account Based Marketing Account Based Marketing (ABM) – this is a focused growth strategy where the marketing and sales teams work together to identify high value prospects and create custom [...]

By John Sadowski|2021-01-13T20:00:28+00:0001/13/21|Advertising, Digital Advertising|

Develop Your 2021 Advertising Strategy

The new year is a time when many businesses put their latest advertising strategies to work. After the difficulties of 2020 planning for the uncertainty of the coming year is more important than ever. Developing your 2021 advertising strategy is the best way to increase your sales and revenue for the coming year. Objective A successful advertising strategy starts with a clear objective. What is it that we want our target audience to do? If we are looking to increase sales, then a clear understanding of the sales process or cycle for our business is necessary. The process for every [...]

By John Sadowski|2021-01-06T18:55:37+00:0001/06/21|Advertising, Advertising Agency|

Changes in TV Viewership

The world of TV has seen immense disruptions this year. Some of the affects of the pandemic were obvious and not unexpected. Overall, people consumed more TV as they shuttered at home. Viewing habits changed with new schedules. And as schedules changed streaming became more popular than ever as viewers watched what they wanted when they wanted. Many of 2020’s changes in TV viewership look to be with us for some time. Early Shut Down No surprise to anyone that TV viewing in March and April increased. American adults spent an average of 11 hours and 25 minutes a day [...]

By John Sadowski|2020-12-23T17:19:59+00:0012/23/20|Advertising, Advertising Agency, TV Advertising|

Radio – The Resilient Media

I recently came across an article that described radio as “resilient”. There has never been a media that has been written off more than radio. Talking movies were supposed to kill radio, they didn’t. With the growth of television radio was thought to be finished. Not. Radio was toast when portable music players like Walkman’s became the rage. Didn’t happen. And surely digital was more than radio could endure. But radio – the resilient media continues. Post Covid Ratings Not surprisingly, during the first six weeks of the pandemic radio ratings dropped dramatically. Drive time listening was impacted the most [...]

By John Sadowski|2020-12-16T16:42:13+00:0012/16/20|Advertising, Radio Advertising|

What is Happening to Cable TV

We have all heard about the large number of people who are “cutting the cord” and leaving cable. If we believe the hype, cable and broadcast TV will soon be gone, taken over by streaming programming. However, it is not all doom and gloom for the cable industry. And advertisers who think that they can cover a market with streaming video alone are mistaken. Here's what is happening to cable TV. What is OTT For definition purposes OTT (Over-The-Top) is streaming video media service offered directly to viewers via the Internet. The video bypasses cable, broadcast, and satellite television platforms and goes directly to [...]

By John Sadowski|2020-12-09T16:17:17+00:0012/09/20|Advertising, Digital Advertising, TV Advertising, Video Marketing|

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