John Sadowski, Author at Metro Valley Advertising

Why You Need A Media Audit

What is a media audit and why do one? A media audit is the process of determining whether the advertising being bought for your company is achieving your objective and doing so at fair market cost. Media is usually the largest line item in an advertising budget. If it fails to meet your goals or is over-priced it can doom an advertising campaign. Just as you review your finances regularly, you should have a regular media audit. Objective Advertising should start with the end in mind. You need a clear understanding what it is you want to happen. For many [...]

By John Sadowski|2021-06-23T16:35:29+00:0006/23/21|Advertising, Advertising Agency|

Voice Activated Search – It’s Real

Some aspects of Artificial Intelligence seem a little Star Trekky, something that might be feasible on TV but not in real life. But do not treat voice activated search as a surreal fantasy from the future, because it is here now. And voice activated search is real. What seemed like a sci-fi gimmick is now part of everyday life and your business had best be prepared. Voice Activated Search is Growing Data suggests that about 55 million American households will own a smart speaker whether it be Amazon Alexa, Google Home or another brand by 2022. And then of course [...]

By John Sadowski|2021-06-09T15:51:48+00:0006/09/21|Advertising, Digital Advertising, SEO|

Google Ads Work!

When discussing paid search with our clients a number of questions regularly come up about the value of paid search, and in particular, Google paid search. Many people are not sure that Google Ads work. We have attempted to answer the more common questions here. Search Engine Use The first question often asked of us is “Do my customers really use paid search when looking for a product or service”? Two pieces of data from a WebVisible survey answer that: 86% of consumers use the Internet to find a local business 72% of consumers prefer to find information on local [...]

By John Sadowski|2021-06-02T14:36:55+00:0006/02/21|Advertising, Digital Advertising, SEM|

Five Facebook Failures

Facebook has a huge audience and tremendous data on that audience to help advertisers. One of the many reasons it is still the leader in social media. Since so many of your clients and prospects use the platform it makes sense to advertise there. As with any advertising media if you use it incorrectly you will waste time and money. The following are five Facebook failures to avoid. Audiences Target the correct Audience. Before you start, create a customer avatar, in other words, build a profile of what your ideal customer looks like. This will include age, gender, interests, behaviors [...]

By John Sadowski|2021-05-27T13:09:17+00:0005/27/21|Advertising, Digital Marketing, Social Media|

How To Generate Powerful Reviews

By now most of us know how influential reviews are in the buying decision of today’s consumer. Many people Search for reviews. According to Podium, a reputation management site, 93% of consumers are influenced by reviews. This is true of B2B purchases as well as B2C. As a business owner, your reputation is one of your most valuable assets. And what potential customers learn about you from reviews has become more important than ever. Learning how to generate powerful reviews impacts your bottom line. A recent study indicated that people read an average of 4 reviews before making a decision. [...]

By John Sadowski|2021-05-19T12:47:17+00:0005/19/21|Advertising, Digital Marketing|

Tik Tok Your New Social Media

Chances are that you have heard of the social media app Tik Tok. Equally likely, if you are reading this blog, you don’t know what the craze is all about. You may have asked someone younger for an explanation. Or, you may have tried it and given up. Whatever the answer, Tik Tok is the hottest social media platform today. And, you should know about it. What Is It TikTok calls itself the “destination for short-form mobile videos.” TikTok is an app for making and sharing quick videos, usually 15 seconds. Hashtags play a large role on the app. Not [...]

By John Sadowski|2021-04-28T12:00:54+00:0004/28/21|Advertising, Digital Advertising, Social Media|

Understanding TV and Radio Ratings

Every TV viewer or radio listener has heard about ratings, and how they rise and fall. As a consumer we may wonder if the ratings to our favorite program continue to fall will they take my show off the air? As a marketer we want to know how the growth or decline in ratings for a radio station will affect our advertising. Ratings impact the cost and effectiveness of our advertising, and also impact the other data we use to create a campaign. Understanding TV and Radio ratings and related data is imperative if we are going to buy them [...]

By John Sadowski|2021-04-21T19:03:04+00:0004/21/21|Advertising, Radio Advertising, TV Advertising|

Why You Need A USP

Unless you have the luxury of being a “one-of-a-kind” business, you need a USP. However, most of us have dozens, even hundreds of competitors who do what we do. That is where a USP – Unique Selling Proposition – comes in. A USP is the expression of what differentiates a business or product from all its’ competitors in the marketplace. It helps the prospective customer understand what you offer that others don’t, and gives them a reason to buy. A good USP forms the core of your advertising message. How Do You Create A USP But how do you get [...]

By John Sadowski|2021-04-14T15:48:19+00:0004/14/21|Advertising|

Programmatic Advertising – AI Improves Advertising

Programmatic Advertising is the use of automation in buying and selling of media. Programmatic can apply to anything from display to digital out-of-home to connected television. Using Artificial Intelligence (AI) with first and third party data, computers decide which ads to buy and how much to pay for them, often in real time. The advertiser carefully defines their target audience. Marketers can input demographics, behaviors and what they want the prospect to do. Then computers attempt to achieve those goals using data and artificial intelligence(AI). But how does it work? What is Programmatic Advertising In the early days of buying [...]

By John Sadowski|2021-04-08T17:27:27+00:0004/08/21|Advertising, Advertising Agency, Digital Advertising|

Facebook or Google? Which One?

The two most popular online advertising sites for the last several years have been Google and Facebook. Each does tens of billions in sales annually. Advertising is the main source of income for their respective companies. Both use an auction style bid process, and both have an ability to target granularly. In the media, they are often portrayed as adversarial, but as a marketer it is not always an “either or” scenario. Google Ads and Facebook have their own strengths and weaknesses, so you can use them separately or together, depending on your objective. Google Ads Google Ads, or paid [...]

By John Sadowski|2021-03-31T16:39:37+00:0003/31/21|Advertising, Digital Advertising, Google, Social Media|

About John Sadowski