Media Convergence – Using Streaming and Traditional TV Together
The way people watch television has changed. What used to be one screen is now many. Viewers watch live news on their TVs, then switch to a streaming app on their phone. For marketers, this shift isn't a problem, it’s an opportunity. Because smart advertising hasn't changed. Multi-media campaigns work better than single platform efforts as they broaden reach and increase frequency. The trick is to master media convergence – using streaming and traditional TV together. Today’s best advertising campaigns don’t choose between traditional TV and streaming. Instead, they use both. By combining Linear TV with OTT and CTV, advertisers [...]