Outdoor advertising is a great way to reach people where they live, work and play. Many people associate outdoor advertising as just billboards. Yes, the hard-working billboard is still going strong, but we are here to tell you that outdoor advertising is more than just billboards. The world of outdoor consists of different types of signage that are on or in buses, taxis and subways. Industry specialists refer to outdoor advertising as Out-of-Home (OOH) and it spans the gamut from airports, supermarkets and stores, to sporting arenas and gyms. And the sky is the limit when it comes to size, and locations, so creativity can be amazing with this medium.
Out-of-Home advertising allows advertisers to enjoy extended engagement with audiences in ways other mediums simply cannot match. Thanks to technological advancements and an increasing ownership of smart devices, people can act instantly on advertising messages making Outdoor a most relevant and meaningful ad tool.
Some of the great reasons to use Outdoor
· Most people spend 70% of their day, away from their home. OOH reaches them where they work, commute, eat and play.
· OOH is unavoidable. It cannot be turned off. Outdoor goes where you go so it fits in with your life.
· Consumers make shopping decisions in many places besides home. Yup, sitting in your car, on a bus, walking down the street, we are always thinking and the right message at the right time will sway consumers.
· OOH is super cost-effective and is one of the least expensive media available on a CPM (cost per thousand) basis. Compared with some media Outdoor advertising can be downright cheap!
· Out-of-home has a tremendous reach, being seen by 98% of the population in any week. Because most of us are creatures of habit we will see the same advertising message frequently, allowing OOH to provide both Reach and Frequency.
And as Outdoor adapts new technologies such as digital billboards, innovative lighting and printing technologies, ads can change more frequently and be better timed for optimal impact. And because so many outdoor opportunities exist on a local basis almost 7 of every 10 ads are for a local business. When will you try Outdoor?
