If someone raised their hand and said they were interested in your business would you talk to them? Of course you would. So why advertise on Google Ads? Because every time someone performs a search on a topic related to your business, they have in essence, raised their hand and said they are interested. Google helps advertisers reach the right people at the right time. When someone types a query into their Search Bar, they have shown an “Intent” to learn something. If that “something” is about your business then you want to be there.
Ads can fit any budget. There is no minimum spend. Determine your budget in advance and tell Google exactly what you want to allocate. Google works off a daily budget, so divide your monthly budget by the days in the month and set your budget accordingly. You will only pay for results, if no one clicks on your ads there is no cost.
Search Engine Marketing (SEM) is faster and easier than SEO. There is no coding needed, and no lengthy waiting to see results while competing against larger companies. You can set up an Ads account in an hour or two and launch it. SEM has another advantage; your ads are placed above the organic ads for SEO so you get first crack at a customer. This is especially relevant on mobile where only paid ads are seen when a page loads for a competitive topic.
And here is one of the best things about Google Ads marketing — you will know very quickly, whether it is working. Google As tracking data lets you see what your ad viewers do when they get to your website. This allows you to determine whether your Ads campaign is having the desired effect on your leads and sales.
Is your goal to get people to visit your website by clicking through your Ads ad? Your Ads analytics will show you how many people are doing so. Is your goal to get people to visit a certain product page and add something to their online shopping cart? Ads analytics allows you to measure that behavior, too. Visitor tracking data will help you decide whether to keep running a certain Ads campaign—or whether it’s time to adjust your keywords or another facet of your marketing message.
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If you would like more help with your Ads/Search Engine Marketing, please call us at 845-547-2463.
