What is Your PR Team Talking About? Parlez-Vous PRench?
By Rachel Antman Saygency Public relations professionals often advise clients to avoid using jargon when they address or speak to people outside their industry. Yet we don’t always follow our own advice. I, for one, am guilty of using PR-speak, which I’ll call PRench, when I’m talking to people less familiar with the world of PR. To assuage my guilt, I’m taking this opportunity to “translate” a few terms: Terms Pitch: This “inside baseball” word has nothing to do with baseball. We define pitches as story ideas that we propose to the media. Source: A person who can offer [...]